Learning Objectives
1. Discuss the current competitive environment and how the insurance marketplace is expected to function in 2011-2012.
2. Find out what coverages are absolutely essential to golf and country clubs, but often overlooked.
3. Learn how to choose a broker and carrier that will best help to minimize cost while maximizing coverage.

Michael DeMarco is executive vice president of the preferred club program for Venture Insurance Programs. Tim Heublein is an account executive at Ralph Weiner & Associates, LLC. Rob Mulhern is senior vice president of the preferred club program for Venture Insurance Programs.

Sustainability doesn't just lie in the hands of the operations team and general manager. Controllers can play an integral part in their property's sustainability efforts. Learn how a controller can play a key role in a property's LEED certification by understanding LEED and putting proper financial controls in place.

Learning Objectives:
1. Learn the accounting reporting necessary for LEED.
2. Understand the potential economic ramifications of LEED.
3. Gain awareness of a controller's key role in the LEED process and what effects LEED has on a Controller’s job.

Darren B. Johnston is director of business consulting for UHG Consulting.

Come meet and network with your fellow club financial colleagues to exchange ideas in a lively and open discussion format. Topics range from financial analysis and decision making tools to interaction with board members and multi-tasking. Remember some of your best assets are your colleagues.

Learning Objectives:
1. Share tools used for human resources and IT oversight.
2. Discuss best reporting practices and financial analysis.
3. Learn how to work with your treasurer and other board members.

Moderator Daniel N. Conti, Jr., CHAE, CAM is director of finance for The Ritz-Carlton Golf Club & Spa of Jupiter and a director on the HFTP Global Board. David Manglos, CHAE, CPA is chief financial officer for Austin Country Club. Cheryl Brennan, CHAE is controller at Bloomfield Hills Country Club. Arlene Ramirez, CHE, CHAE is controller at The Clubs at Carlton Woods.

Address your concerns, ideas and solutions – from tax issues to inflationary pressures, depreciation to budgets. All topics are open for discussion in this free-flowing session.

Learning Objectives:
1. Gain insight and learn solutions to hospitality challenges experienced by attendees.
2. Get creative ideas from fellow attendees on how to address daily challenges.
3. Share best practices as a hotel controller.

Moderator Terry Price, CHAE, CHTP, CPA is CIO for The Grove Park Inn Resort & Spa and HFTP Global immediate past president. Joshua Bergen, CHAE, CHTP is controller and vice president of finance and accounting at American Support. Lisa Funk, CHAE is director of finance for Alexis Hotel and HFTP Global vice president. Cathy Hill, CHAE is CFO for CHill Enterprises. Jessica Vint, CHAE is regional controller for The Hotel Group and a director on the HFTP Global Board.

You backup your data every night, but what happens when a virus deletes your quarterly financial spreadsheet? This session discusses the three most popular backup platforms (tape, disk and cloud) and how to best protect your network from malware.

Learning Objectives:
1. Debate the pros and cons of the most popular backup strategies (tape, disk and cloud).
2. Discover network-based malware protection.
3. Discuss malware removal.

Robert Usher, CHTP is the information systems administrator for Colleton River Plantation Club.

Regardless of whether we are in an up or down economy, the successful hospitality property has a proven labor management system. Learn the fundamentals of what it takes and how finance, technology and management combine to save time and money.

Learning Objectives:
1. Define a labor management system.
2. Learn how a labor management system can save your company time and money.
3. Discover why a labor management system is necessary for managing labor.

Peter Dehlinger, MBA is president of Gatekeeper Business Solutions, Inc.

Whether it’s cost, limited understanding, lack of resources or the simple fact that it’s just so overwhelming, data security measures and awareness in the hospitality industry have been difficult to adopt. To assist the hospitality industry with these data security concerns, HFTP created a PCI Compliance Roundtable. Hear the Roundtable’s finding and learn what best practices you should implement immediately.

Learning Objectives:
1. Learn what information the task force gathered.
2. Discover easy compliance issues you might not have thought of.
3. Gain access to best practices outlined by the PCI Compliance Roundtable.

Mark G. Haley, CHTP, is managing partner for The Prism Partnership, LLC. RP Rama, CHA, CHTP, CHAE is vice president and CTO/CIO for JHM Hotels and HFTP Global treasurer. Jeremy Rock, CHTP is president for RockIT Group.

The Patient Protection and Affordable Care Act is a little more than a year old and its impact on the private club industry seems to grow larger every day. With significant new employer mandates, higher taxes for traditional club members and higher expected insurance premiums for private clubs, this law will change the way clubs deal with their employees and members for years to come. This session explores these new requirements and provides club leaders with the information necessary to understand the law and the tools needed to succeed in this new health care environment.

Learning Objectives:
1. Learn the details of the Patient Protection and Affordable Care Act.
2. Discover the background and answers to help navigate the legislative and regulatory mandates.
2. Find out the new health care requirements for clubs.

Brad D. Steele, Esq. is VP of government relations and general counsel for the National Club Association (NCA).

The session focuses on how to refine the budget process to incorporate more precise variable assumptions which can then be utilized both to improve short term planning and the P&L critique. Also, take a look at how to forecast food and beverage more effectively.

Learning Objectives:
1. Learn how to use penetration analysis to develop a food and beverage forecast.
2. Discover ways to tie your labor budget to operating standards.
3. Find ways to do flex budgeting with mid month projections.

Ken Heymann is chief operating officer at UniFocus.

In only 30 minutes a day, use proven tools and best practices to manage social media. The session focuses on how to manage the most important social media channels. It also reviews tactics for engaging with customers on these channels, increasing online visibility and driving revenue for your business.

Learning Objectives:
1. Discover tools that can help you easily manage your social media outlets.
2. Learn ways to engage customers and increase online visibility.
3. Discuss best practices for using social media.

Julie Chapman is regional business development manager for MileStone Internet Marketing, Inc.

Create synergy with your food and beverage operations team and drive positive financial results. This session focuses on how to drive performance through clear, concise, operations-focused reporting while gaining a deeper understanding of the operational realities behind the financial statement line items. Discover ways to use this synergy to increase efficiencies in food and beverage operations, including performing effective internal operating audits.

Learning Objectives:
1. Learn how to create financial reports that are easy for operations managers to understand.
2. Find ways to guide the financial results you want through your reports.
3. Discover the operational realities behind the financial statement line items.

Marney Zellers, CHAE is owner of Sound Restaurants Consulting.

PCI compliance is a realistic goal for every hotel and hospitality management company. This session helps distinguish the reality from the myths, explains all of those PCI acronyms and discusses how to help prevent your property from being in the PCI headlines.

Learning Objectives:
1. Define and discuss terms surrounding PCI compliance, including the "12 Commandments" of PCI compliance.
2. Discuss hotel and hotel controller's roles in PCI compliance.
3. Dispel myths and rumors surrounding PCI compliance.

Jerry Trieber, CPA, CHAE, CFE, CFF is director of field accounting for Crestline Hotels and Resorts and HFTP Global secretary.

As the voice of private clubs in Washington, DC, NCA is actively engaged in protecting, defending and advancing the private club industry on Capitol Hill. This presentation is an insider's guide to what’s going on in Congress, and provides insights on how club professionals can affect this process and protect their clubs’ bottom lines. This session focuses on the new Congress, what we can expect from a Republican controlled House of Representatives and a discussion of specific legislative initiatives that will impact the private club industry.

Learning Objectives:
1. Recognize the impact the new administration and the new Congress have on clubs’ bottom lines.
2. Understand how you can affect the outcome of some of the new legislative initiatives being proposed.
3. Get background and answers to help navigate the legislative and regulatory initiatives.

Brad D. Steele, Esq. is VP of government relations and general counsel for the National Club Association (NCA).

A panel of asset managers explore expectations from hotel management, how management contracts facilitate this interaction and how a strong relationship between operator and asset manager can drive profitability for the owner. Gain insight on ROIs associated with hotel technologies, as well as the panel’s view on centralization and outsourcing of historically in-house departments.

Moderator Clay Dickinson is executive vice president at Jones Lang LaSalle Hotels. Lori Giesler is senior vice president at TriMont Real Estate Advisors. Steven Nicholas is principal and executive vice president at Noble Investment Group. Ken Wilson, CRE is CEO for Capital Hotel Management.

Over the past several years the business world has seen a fundamental shift in the way hardware and software resources are designed and delivered. Marketing companies have been working overtime coming up with new sets of acronyms and buzzwords like virtualization, cloud computing, SaaS, IaaS, PaaS and VDI. It all seems so new and different, but in reality, these technologies and business models have been around for a long time. This high level, non-technical session defines virtualization and cloud computing, discusses the benefits and risks of both, and takes a peek into the future of IT.

Learning Objectives:
1. Understand how virtualization can benefit your organization, whether large or small.
2. Learn the different cloud models out there and what they mean to your organization.
3. Discuss the future of IT in our industry.

Lyle Worthington, CHTP is chief information officer for Horseshoe Bay Resort.

This session reveals how owners and managers can convert guest satisfaction and sentiment data into quantifiable metrics then correlate the results with property performance. Examples illustrate the integration of satisfaction data into performance display dashboards, along with other property statistics, to give a total picture of all factors affecting performance.

Learning Objectives:
1. Discover where guest satisfaction data is located and how to access it.
2. Learn about guest sentiment and how to measure it.
3. Get an affective presentation of hospitality metrics via dashboards and reports.

Cam Troutman is vice president for Aptech Computer Systems, Inc.

This session begins with an overview of the PCI requirements. . It’s easy to say “we have to” or “we need to” be compliant, but for the smaller club/hotel operation, how do we actually go about doing so? Using actual documentation from the PCI Security Standards Council, look at the different requirements and address how to meet compliance.

Learning Objectives:
1. Examine PCI compliance requirements closer.
2. Learn about compensating controls.
3. Discover the latest changes from PCI Version 1.2 – 2.0.

David Johnson, CHTP is director of information technology for Washington Duke Inn & Golf Club.