This session focuses on what club controllers need to know about operational, political and financial management at such entities. Review the key aspects of the accounting guidance and get real world examples of the management challenges faced by controllers at bundled community clubs. Come away from the session with an understanding the differences between traditional club reporting and management demands and those of the bundled club community. Hear war stories of the presenters and those controllers who have worked in these types of clubs.

Learning Objectives:
1. Learn the key accounting differences between traditional and bundled clubs.
2. Understand operational and personal challenges faced in the management of bundled clubs.
3. See which resources are available to guide controllers at bundled clubs.

Philip G. Newman, CPA, CIA, is director of hospitality consulting for RSM McGladrey, Inc. Tammy Tassitano, CPA is national director of club services for RSM McGladrey, Inc.

This session discusses the operational approach, staffing levels and compensation when operating a spa. Learn about promotions, marketing and how to effectively package the spa services in this new economy.

Learning Objectives
1. Learn how to update your approach to business levels and operating your spa.
2. Discuss staffing levels, compensation, pricing and service adjustments.
3. Learn how to re-approach your customer to maximize business.

Ralph Newman is chief operating officer at WTS International.

This signature keynote is loaded with inspirational ideas that open your mind and heart to help focus on the most essential aspects of life and inspire you to reach your full potential with your family and career. Learn how top producers and effective leaders keep on the cutting edge and achieve excellence. This session teaches you how to have your best year ever, how to create consistent upward growth and how to harness the power of personal energy and tap its unlimited supply. Leave this session with a clearer vision to make the right choices.

Bryan Dodge is a professional speaker, radio personality and author. His book, “The Good Life Rules: Eight Keys to Being Your Best at Work and at Play” is on the Borders Best Sellers list. He is the author of three professional development audio programs and hosts the “Build a Better You” radio show on WBAP 820 AM in Dallas/Fort Worth.

This open discussion shares tools for financial analysis, decision making and software. Learn best practices of an effective CFO/Controller/Director of Finance. Discuss the top qualities of this position — results oriented, problem solving abilities, strategic thinker and others. Discover best practices in working with the Board and how to communicate effectively. Take away ideas to implement and inspire you to excel in your career.

Learning Objectives:
1. Share tools for financial analysis, decision making and software.
2. Discuss best practices on dealing with cash management and cash flow in these tough times.
3. Learn how to cope when you wear too many hats and how to maintain work/life balance.

Daniel N. Conti, Jr., CHAE, CAM is director of finance for The Ritz Carlton Golf Club & Spa of Jupiter. Chris Koepper, CPA is business manager of club operations for The Cliffs. Tammy Pryor, CHAE is business manager for Hermitage Country Club. Liza Smith, CHAE is director of finance for Tahoe Mountain Resorts Lodging, LLC. Jill Tegethoff, CPA, CGFM is audit director at McGladrey & Pullen, LLP.

Address your concerns, ideas and solutions — from tax issues to inflationary pressures, depreciation to budgeting. Share your best practices as a hotel controller. All subjects are open for discussion in this free-flowing session.

Learning Objectives:
1. Gain insight and learn solutions to hospitality challenges experienced by the audience.
2. Get creative ideas from audience members on how to address daily challenges.
3. Share best practices as a hotel controller.

Moderator Jessica Vint, CHAE is regional controller for The Hotel Group. Panelists: Cathryn B. Hill, CHAE is chief financial officer for CHill Enterprises; Joseph K. Romano, CHAE is senior controller at Hyatt Regency Jacksonville Riverfront; Tina Marie Samson, CHAE is chief financial officer for Loews Hotels at Universal Orlando; Frank A. Santos, CHAE, CHA is chief financial officer for Rosen Hotels & Resorts.

Learn about free online tools available that you can use today to improve your web site's usability and improve your organization's Internet presence. Discover where to find, how to set up and effectively use these tools to enhance your online operations.

Learning Objectives:
1. Learn about freeware and where to find it.
2. Discover what freeware is used for.
3. Find out how to set up and effectively use freeware.

Jules Sieburgh, CHTP is a hospitality consultant for O’Neal Consultants and HFTP Immediate Past President.

In this highly experiential and interactive presentation, learn how to capture your audience's attention even before a word is spoken. This session guides you to cultivate a relaxed, authentic and powerful presence that ensures your message is seen, heard, eloquently delivered and received. Whether addressing clients, colleagues, employees or a room full of strangers, you can become a masterful, compelling and confident speaker, making you a more effective leader, manager or team player.

Learning Objectives:
1. Find ways to ensure the message is seen, heard, delivered and received.
2. Learn how to be completely authentic in front of one person, a team or a large audience.
3. Learn how to master fear and speak with confidence.

Linda Landon, ACC is president of Linda Landon & Associates and an author, professional speaker and trainer.

The challenges facing employers in the hospitality industry in a fragile economic climate are enormous. The prospects for new labor and employment legislation and reforms are uncertain. And keeping up with employees while avoiding legal problems has never been more challenging. This session focuses on current trends in labor and employment law, recent developments and pending legislation, including the Employee Free Choice Act. This session also examines workplace issues relating to social media, technology and the need for positive employee relations and communications.

Learning Objectives:
1. Hear recent employment law developments and pending legislation.
2. Discuss how to address workplace issues regarding social media and technology.
3. Learn positive employee relations and communications.

Laurent Badoux, JD is a shareholder at Littler Mendelson. Van Goodwin, JD is a shareholder at Littler Mendelson

Ethics and integrity are the backbone of the hospitality industry. The first part of this session explores the ethical issues facing clubs, the club's accounting professional and how these issues can and should be handled. The second part focuses on issues affecting clubs, such as unrelated business income, membership, streamlining the accounting function, emerging accounting issues and more.

Learning Objectives:
1. See how ethics relates to the club accounting professional and how to properly handle ethical issues.
2. Receive a “state of the club” detailing where clubs are and where they are heading in 2011.
3. Discuss issues currently affecting clubs as it relates to IRS audits, new accounting pronouncements and ways to streamline the accounting function.

John Daum, CPA is a partner at Condon O’Meara McGinty & Donnelly, LLP. Kevin P. Foley, CPA is a partner at Condon O’Meara McGinty & Donnelly, LLP

Learn what changes are coming regarding accounting for leases, revenue recognition and fixed asset accounting because of the IFRS/GAAP convergence. This session also discusses and answers any questions regarding 2009 changes because of the FASB codification project, changes in accounting and disclosures for subsequent events and other accounting issues.

Learning Objectives:
1. Get an overview of the potential changes in revenue recognition, lease accounting and accounting for property under the IFRS/GAAP convergence.
2. Find answers to questions regarding the FASB Codification and how to use it to research accounting issues.
3. Discuss additional updates in financial reporting and accounting standards.

Sarah Mastin, CPA is business assurance manager at Moss Adams, LLP. Lori Richardson, CPA, CHAE is business assurance senior manager at Moss Adams, LLP

Brainstorm and share ideas of what is working and what isn’t working when it comes to recruitment, retention and recognition. Discuss ideas and plan out immediate actions that could be put in place in your department. Current methodologies discussed can be implemented as soon as you commit to being open to change and invest the time and creativity to become more successful in these three areas. No statistics, no HR consulting — just best practices among the best leaders in the industry.

Learning Objectives:
1. Realize that every staff member is a recruiter — Not just HR.
2. Recognize that 100 percent retention and 100 percent turn over works for me.
3. Learn recognition comes in many forms — money is the only one worth anything these days.

Josh Bergen, CHAE, CHTP, is director of accounting for Wyndham Vacation Ownership. Francisco J. Zulueta is manager of financial planning and analysis for Wyndham Vacation Ownership.

Culture, at its most basic level, is the sum of our behaviors and practices. This session describes how a LEAN Management program that was originally designed for manufacturing can be customized to fit into the hospitality industry. Explore topics like process mapping, standardized work, the role of the leader, defining waste, defining value and the importance and value of “Five S.”

Learning Objectives:
1. Learn how to improve your product while lowering the cost of doing so.
2. Discuss ways to improve your service levels by creating efficiencies throughout the property.
3. See how adding effectiveness and efficiencies can improve the bottom line of your property.

Scott Bertrand, CCM is general manager and chief executive officer at Ozaukee Country Club.

If “it’s all about golf,” why do so many clubs go to such great lengths to be unimpressive to their target market — the full equity golf member? Take a trip into your club from the perspective of a visitor, a potential member or a full equity golf member to see what changes can be made to make the golf experience wow your members and guests.

Learning Objectives:
1. See who your club's best customer is and how you are getting your best customer to come back more often.
2. Find out if you are maximizing sales to your best customer.
3. Decide where your club can get its best referrals.

Mitchell L. Stump, CPA is owner of Mitchell L. Stump, CPA, PA, Club Book Series, Inc. and Club Tax Network, Inc.

This session reviews innkeeper laws, state criminal codes pertaining to hotels and laws that help you manage the bad behavior of guests and criminal conduct at your hotel. Learn about the innkeepers “duty” to accept guests, situations that allow you to refuse accommodations and best practices for evicting a guest. This session also covers best practices for identity theft and stolen credit cards.

Learning Objectives:
1. Discuss guests “right to privacy” laws and current issues.
2. Find situations that allow you to refuse accommodation or evict a guest.
3. Learn best practices for evicting a guest, identity theft and stolen credit cards.

Todd Seiders, CLSD is director of risk management for Petra Risk Solutions.

Take a look at some of the newest innovations in guestroom technology that are already in the marketplace. Learn what upcoming issues hotels are trying to address so that the guestroom can become more like a home away from home. Discuss how technology is slowly driving the guest experience and determine what to do today to make your property embrace the future. Also, tour the newest version of GUESTROOM 20X, HFTP’s special future guestroom exhibit that premieres at HITEC 2010.

Learning Objectives:
1. Learn about the latest technology in the marketplace for guestrooms.
2. Evaluate how various technologies could affect the future of the guest experience.
3. Analyze the future of guestroom amenities and determine how your property lines up.

Frank I. Wolfe, CAE is chief executive officer for Hospitality Financial & Technology Professionals (HFTP).

Do people enjoy being around you? Are you the one that people migrate to at the office or at a party? Life is based around interactions with people. Success in your profession, marriage, family and relationships with friends all center on your ability to interact emotionally with others. Attend this session to identify areas in your life that may need improvements to help you be the “you” you want to be.

Learning Objectives:
1. Evaluate yourself to see if you like who you are
2. Discuss six character traits to step your way to a better you
3. Commit to yourself that you want to be a better person

Terry L. Price, CHAE, CHTP, CPA is executive IT manager at The Grove Park Inn Resort & Spa and HFTP Global President.

This session focuses on the top 10 common deficiencies noted in defined contribution benefit plan audits — particularly in the areas of plan contributions, distributions, fiduciary responsibilities, eligibility and payroll. Discuss the impact of these common deficiencies on the plan’s financial statements and management letter. Learn some common audit issues noted by the IRS and Department of Labor. Walk away from this session with tools and ideas to help you with your 401k plan.

Learning Objectives:
1. Learn common areas of deficiencies and how to avoid them.
2. Understand plan sponsor responsibilities with regards to benefit plan compliance.

Sara Mastin, CPA is a business assurance manager at Moss Adams, LLP. Lori Richardson, CPA, CHAE is business assurance senior manager at Moss Adams, LLP.