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Thursday, February 09, 2012
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Please note schedule is subject to change without notice.

Print 2011-03-15 Schedule Download 2011-03-15 Schedule
Tuesday, March 15, 2011
8:00 AM - 8:30 AM  (Pacific Time)
Continental Breakfast
La Cascada III
8:30 AM - 9:45 AM  (Pacific Time)
If You Can't Say Something Nice, What DO You Say?: Adapting, Succeeding and Thriving in the Workplace
La Cascada II
The ability to stay positive and productive in the face of challenges and change is essential for career success. In this high-energy keynote presentation, you will learn how to stay motivated, respond to workplace challenges and rekindle passion for your career.

Session Handout>

Learning Objectives:
1. Discuss the seven strategies for thriving on change.
2. Learn when to confront a situation and when to just let it go.
3. Find ways to share concerns and provide opinions without getting ugly.
4. Discover five ways to rekindle passion for your career.

Sarita Maybin is a professional speaker from Oceanside, Calif.
10:00 AM - 11:15 AM  (Pacific Time)
Social Media in 30 Minutes a Day
La Cascada II
In only 30 minutes a day, use proven tools and best practices to manage social media. The session focuses on how to manage the most important social media channels. It also reviews tactics for engaging with customers on these channels, increasing online visibility and driving revenue for your business.

Session Handout>

Learning Objectives:
1. Discover tools that can help you easily manage your social media outlets.
2. Learn ways to engage customers and increase online visibility.
3. Discuss best practices for using social media.

Tammie Carlisle is regional business manager for Milestone Internet Marketing, Inc. in Santa Clara, Calif.
11:30 AM - 12:45 PM  (Pacific Time)
What Every Controller Needs to Know About Online Spending
La Cascada II
Effective online marketing is crucial to your bottom line. Are you spending enough, and are you spending wisely? Find out how you should be allocating your marketing dollars in order to get the best financial return on your investment, and also learn how you can measure results.

Learning objectives
1. Discover how much online revenue can and should be contributing to your bottom line.
2. Understand why online marketing is an investment and not an expense.
3. Learn how to get the best ROI by allocating budgets to online and mobile marketing channels.
4. Explore ways to measure and optimize spending in various online channels.

Vikram Singh, CEO, Evision Worldwide in Chicago, Ill.
1:00 PM - 2:30 PM  (Pacific Time)
Luncheon - Sponsored by HFTP Las Vegas Chapter
Terra Verde Restaurant at Green Valley Ranch
Learn what goes behind opening a world-class resort as management from Dolce Hotels & Resorts and the brand new Ravella at Lake Las Vegas discuss the opening of this beautiful new resort. We will hear thoughts regarding what this top management company considered important steps required, especially in the current economy, as they planned for the re-opening and re-branding of this magnificent addition to Las Vegas. As a special bonus, members of the HFTP Global Board of Directors will cap the session with a question and answer panel, focusing on HFTP initiatives for 2011 and beyond.

Cost:
FREE to all HFTP Members
$15 Non-Members
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