EXHIBITOR ENRICHMENT OPPORTUNITIES

HFTP is committed to helping exhibitors achieve positive results. We have assembled a variety of complimentary educational tools and resources. The entire team can take advantage of these opportunities to build a strong foundation for better exhibiting results.

Complimentary Exhibitor Webinars

State of the Art Exhibit Marketing - view the replay now!
Presented by Jefferson Davis, Competitive Edge
Learn how to identify and attract the right attendees to your booth.

Click here to download the webcast workbook.
Click here to take the post-webcast survery.

 

View Webcasts and Video Now

Recorded Webcast: 7 Trade Show Secrets Every PR Pro Should Know in Tough & Uncertain Times
Presented by Susan Friedmann, CSP, The Tradeshow Coach

Video: Material Handling Made Easy - GES Exposition Services

 

E-Courses

E-courses are available for viewing anytime. Each course offers innovative ideas to help exhibitors accomplish their show goals.
Presented by Jefferson Davis, Competitive Edge

-Pre-Show: Best Practices for Exhibiting by Objectives
-Pre-Show: Best Practices in Exhibit Marketing
-Best Practices in Tradeshow Lead Management
-Best Practices in Exhibit Measurement

 

Industry Articles

These quick-read, informative articles are another tool to use in building a foundation for better exhibiting results.

From Jefferson Davis, Competitive Edge
- Managing Marketing Budgets in Tough Economic Times
- Reducing Selling Costs
- Lean Exhibiting: 33 Ways to Get More Bang for Your Tradeshow Buck
- Conducting an Effective Pre-Show Staff Meeting
- From Leads to Sales

From Candy Adams, a.k.a. “The Booth Mom®”
- The Magic 3’s: Pre-Show, At-Show and Post-Show Promotion to Customers, Prospects and Suspects
- What's the Plan? Creating and Maintaining a Trade Show Timeline

From Susan A. Friedmann, CSP, The Tradeshow Coach
- Ten Tips to Use Giveaways Effectively 
- The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need
- Eight Effortless Exercises to Improve Tradeshow Performance
- Ten Common Mistakes Exhibitors Make

From Linda Musgrove, TradeShow Teacher
- Trade Show Tips for Improved Planning & Exhibiting Results

Additional Resources

- New Exhibitor Handbook - GES Exposition Services
- Glossary of Exhibition Terms - GES Exposition Services
- PR Toolkit for Small Business - PR Newswire


Go to the Exhibitor Service Center