EXHIBITOR ENRICHMENT TOOLS

HFTP is committed to helping exhibitors achieve positive results. We have assembled a variety of complimentary educational tools and resources. The entire team can take advantage of these opportunities to build a strong foundation for better exhibiting results.

Exhibiting Effectiveness Evaluation - NEW!

As part of HFTP's commitment to exhibitor satisfaction, a new program called the Exhibiting Effectiveness Evaluation (E3) was provided as a complimentary, value-added service to HITEC 2011 exhibitors. All exhibitors with a 10x10 or larger space were provided with a 21-point evaluation of their booth in action and individual reports were emailed to the booth contact.

- Post-Show Exhibitor Resource Report
A resource report detailing what was reviewed and tips for improvement.

- E3 Show Floor Highlights Report

 

Pre-recorded Complimentary Webinars

State of the Art Exhibit Marketing
Presented by Jefferson Davis, Competitive Edge
Learn how to identify and attract the right attendees to your booth. Click here to download the webcast workbook.

Video: Material Handling Made Easy - GES Exposition Services

E-Courses

E-courses are available for viewing anytime. Each course offers innovative ideas to help exhibitors accomplish their show goals.
Presented by Jefferson Davis, Competitive Edge

-Pre-Show: Best Practices for Exhibiting by Objectives
-Pre-Show: Best Practices in Exhibit Marketing
-Best Practices in Tradeshow Lead Management
-Best Practices in Exhibit Measurement

 

Industry Articles

These quick-read, informative articles are another tool to use in building a foundation for better exhibiting results.

From Mike Thimmesch, Skyline Exhibits
- Make Your Trade Show Booth More Memorable with Great Demos

From Reggie Lyons, Skyline Exhibits
- 10 Mistakes Exhibitors Make

From Megan Fischer, Skyline Exhibits
- 8 Logistics Tips to Reduce Fess, Stress, and Other Trade Show Side Effects

From Barry Siskind, International Training and Management Company
- Your Exhibition Budget: Step One

 From Jefferson Davis, Competitive Edge
- Managing Marketing Budgets in Tough Economic Times
- Reducing Selling Costs
- Lean Exhibiting: 33 Ways to Get More Bang for Your Tradeshow Buck
- Conducting an Effective Pre-Show Staff Meeting
- From Leads to Sales

From Candy Adams, a.k.a. “The Booth Mom®”
- The Magic 3’s: Pre-Show, At-Show and Post-Show Promotion to Customers, Prospects and Suspects
- What's the Plan? Creating and Maintaining a Trade Show Timeline

From Susan A. Friedmann, CSP, The Tradeshow Coach
- Ten Tips to Use Giveaways Effectively 
- The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need
- Eight Effortless Exercises to Improve Tradeshow Performance
- Ten Common Mistakes Exhibitors Make

From Linda Musgrove, TradeShow Teacher
- Trade Show Tips for Improved Planning & Exhibiting Results

Additional Resources

- New Exhibitor Handbook - GES Exposition Services
- Glossary of Exhibition Terms - GES Exposition Services
- PR Toolkit for Small Business - PR Newswire


Go to the Exhibitor Service Center