Complimentary Exhibitor Webinar: State of the Art Exhibit Marketing
Tuesday, April 13  *  2:00 – 3:00 p.m. EST
Presenter: Jefferson Davis

Learn how to identify and attract the right attendees to your booth.

For many exhibitors, the single biggest challenge impacting trade show performance is their inability to attract and interact with enough of the right attendees. This problem is complicated by recent changes in trade show attendee behavior. No exhibitor today can afford to just rent space, show up and hope the right attendees find them. The competition is fierce and the battle is won before the show opens.

Attend this important webinar with Jefferson Davis, president of Competitive Edge, to learn a proven marketing process that integrates multiple media to put your company "in the mind" and "on the agenda" of enough of the right attendees.

Topics include:

• Understanding changing trade show attendee behaviors
• The critical importance of pre-marketing your exhibit
• Determining your exhibit marketing objectives
• Budgeting for marketing success
• Calculating your exhibit activity level goal
• Creating your ideal visitor profile
• Building ideal visitor lists
• An overview of HITEC pre/at/post show exhibitor marketing and advertising opportunities
• A sample marketing program for small, medium and large exhibitors

Registration Form

Please fill out the form below and click "Submit" to submit it. Instructions to access the webinar will be sent via email prior to the event.