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The Hotel Guestroom of the Future

GUESTROOM 20X (formerly GUESTROOM 2010) gives HITEC attendees a peek at the leading-edge and near-future technologies for tomorrow’s hotel rooms.

Download the GUESTROOM 20X 2012 Guide (PDF)

GUESTROOM 20X will return at HITEC 2017. 

Patron Sponsor


After an overwhelmingly successful debut in 2006, the display has gone on the road and been featured at several other hospitality industry events. 

From unique innovations, such as high-definition artwork that changes to match a guest’s mood to the more practical self-cleaning shower, GUESTROOM 20X delivers the next generation of hospitality technology and represents HFTP’s vision as the information source for the industry. GUESTROOM 20X is a can’t-miss experience. 

Submit a Technology

HFTP is conducting a comprehensive global search for the industry’s most innovative technologies. Do you have a cutting-edge product or service that should be featured in GUESTROOM 20X at HITEC? Contribute to the ultimate guestroom experience, enhanced with the technologies of tomorrow. More

Learn More

Read about the technologies featured in the 2012 GUESTROOM 20X display.


Read HFTP's The Bottomline special issue on guestroom technology.


Download the May 2009 special guestroom technology issue of The Bottomline



HFTP offers a limited number of sponsorships for GUESTROOM 20X, maximizing sponsor focus and exposure. Aside from recognition in event print materials, online, signage and HITEC registration for VIP clients, sponsors also benefit from the extensive publicity and media coverage generated by GUESTROOM 20X. More

Press Room

Get the latest news on GUESTROOM 20X and see which publications have featured the innovative exhibit. More

GUESTROOM 20X Photo Gallery

View pictures from GUESTROOM 20X at HITEC 2012 in Baltimore, MD. More
Dailey Lewis
(800) 646-4387
+1 (512) 230-4031 

Find the latest news, video coverage and contact information for media inquiries in the GUESTROOM 20X PRESS ROOM.

“Hoteliers should be aware of the future of the guest experience and should begin planning for it. GUESTROOM 20X is a one-of-a-kind opportunity for educating hotel technologists and hotel room designers on what is to come.”

Brian Garavuso, CHTP
Diamond Resorts Intl.
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