With the explosion in mobile technology adoption we are presented with highly-targeted marketing opportunities for both new and repeat visitors. Be prepared by becoming familiar with mobile platforms and their challenges. Review examples of best practices within the hospitality industry, helping you increase engagement and grow conversion. Also, as you adapt for mobile distribution channels, see what kind of web site changes are needed to enable efficient presentation and navigation.

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Robert Cole, CEO, RockCheetah

With guests expectations growing and budgets shrinking, improve the guest experience through intelligent guest room automation. This session demonstrates these smart devices that can reduce energy consumption, making your staff more efficient and saving you money.

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Doug Rice, EVP and CEO, Hospitality Technology Next Generation, John Bollen, VP of IT Strategy and Business Engagement, MGM Mirage Corporate, Jeff Eckard, VP Enterprise Engagement Technology, InterContinental Hotels Group, Gutsaf Burman, Senior Director, Specialty Select Brands, Starwood Hotels and Resorts Worldwide

Learn how to execute an enterprise-class CRM system in an hospitality environment, creating a 360 degree view of your guests across the enterprise and different systems. In addition, responsibly manage your guests’ personal data, meeting global customer data protection regulations.

Nicos Papaioannou, Managing Director, DotCy

Developing a collaborative relationship between revenue managers and IT professionals results in educated decision-making. Learn how to optimize the partnership to turn data into reportable and usable information that results in smart business practices.

Warren Jahn, Jr, Ph.D., Manager, Revenue Systems Training AMER, InterContinental Hotels Group, Elizabeth Cambra, CRME, Corporate Director, Pricing and Revenue Optimization, Outrigger Enterprises Group, Paul Wood, CRME, CHBA, Corporate Director of Revenue Management, Richfield Hospitality, Bill Linehan, Chief Marketing Officer and CIO, Richfield Hospitality

Technology is advancing the type of services you offer to your guests, as well as the way they are delivered. From personalized in-room entertainment to internet connectivity, and climate control to inventory management, the data network is an important part of making your guests' stay a 5 star experience. Join HP Networking for an exciting look at how a revolutionary wired & wireless solution is delivering IPTV, VoIP and Internet - all on a single cable.

Presented by Kevin Secino, Mobility Solutions - HP

Realize the power of online marketing to drive revenue through web sites, promotional campaigns and customer engagement programs. Learn how web site design influences sales, the impact of search engine marketing (SEM) and optimization (SEO) in a competitive marketplace and how social media can be integrated into a brand web site. Finally, see which metrics are worth tracking to assess online performance and your campaign’s success.

Cindy Estis Green, CEO and Founder, The Estis Group, Jim Struna, Director of Revenue Management, Nickelodeon Suites Resort, Shay Onorio, Director of Marketing, Hawks Cay Resort, Geneva Rinehart, Managing Editor, Hospitality Upgrade.

Get a straight-forward look at virtualization, defining server and desktop virtualization and their benefits within the hotel industry. Virtualized systems offer ease and efficiency, reduction of redundancy, and lower hardware and resource costs; but might not always be the right fit for a company. Know when virtualization is the right answer and when it’s not, and how to work with supporting vendors.

Chuck Marratt, VP-IT, MTM Luxury Lodging, Steve Schultz, Systems Administrator, MTM Luxury Lodging, Lyle Worthington, CHTP, CIO, Horseshoe Bay Resort

Smart phones have made mobile applications one of the hottest software developments across the entire travel industry. Explore the use of mobile technologies as marketing and guest service vehicles within the hospitality industry. Get the latest in mobile trends; examples of available applications and location-based services; and indicators of what’s yet to come.

Mark Haley, CHTP, Partner, The Prism Partnership, Steve Merusi, VP, Application Development, Wyndham Exchange and Rental, Christoph Oberli, VP E-commerce and Interactive, Mandarin Oriental Hotel Group

Gain insight on the significant technology trends impacting events, venues and meeting rooms; including social media, mobile and location-based technologies. Prepare for these changes so you can work more efficiently and effectively. In addition, there will be a discussion of real issues and how best to approach them.

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Corbin Ball, CMP, CSP, President, Corbin Ball and Associates

Attendees can schedule private exhibitor appointments 8:00 am - 10:00am with exhibiting companies.

10:30 - 11:00 a.m.
Using RFID to Increase Revenue and Elevate the Guest Experience
Precision Dynamics Corp.

11:15 - 11:45 a.m.
Guest Apps: The Next Generation of Interactive TV
LodgeNet Interactive Corporation

Noon - 12:30 p.m.
The Smart Room Network Unlocks Every Vendor's Smart Room Solution
Panoptic Technology

12:45 - 1:15 p.m.
Social Media Strategies for the Lodging Industry
Milestone Internet Marketing

1:30 - 2:00 p.m.
Optimising Online Bookings – Saving Time While Maximising Revenue
eRevMax - RateTiger

2:15 - 2:45 p.m.
Reducing Liability Using Telemanagement Apps
Metropolis Technologies

Get full details on social media and its impact on the hospitality industry, as well as the larger business community. Experienced panelists offer real-world examples and case studies, describing the challenges to integrating social media with traditional marketing and how it can be leveraged most effectively for travel and hospitality.

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Cindy Estis Green, CEO and Founder, The Estis Group, James Leitess, E-Business Manager, Steamboat Ski & Resort Company, Josh Neal, Product Marketing Manager, Southwest Airlines Co, Danielle Courtenay, Chief Marketing Officer, Orlando/Orange County Convention and Visitors Bureau, Jim Zito, VP Interactive Marketing, Morgans Hotel Group, Susan Thronson, Sr, VP Global Marketing, Mariott International

Balancing technology deployment to meet the needs of all the key stakeholders is central to the success of your IT projects. Learn how to incorporate an infrastructure that accommodates a wide spectrum of technologies for either new builds or refurbishments. What are the key challenges, from boutique- to large-scale properties, when rolling out new guestroom technology.

Ted Horner, Managing Director, E Horner & Associates Pty Ltd, Scot Campbell, Senior Vice President & CIO, MGM Mirage Hospitality, Jim Gist, VP - Commercial Systems, Control4, Chuck Marratt, VP - Information Technology, MTM Luxury Lodging, Michael McCarthy, VOD Product Manager, Guest-Tek

Now that the genie is out of the bottle and anyone can use social media, how does a hospitality organization control its use? From restricting access to Facebook, to controlling rogue bloggers (who work for you), to dealing with disgruntled staffers' comments about their employer on their own social networks, handling inappropriate photos and activities portrayed on employees' Facebook pages, or handling appropriate ones from guests in a legal manner, this session will explore the kinds of policies and procedures that can be implemented for this purpose. A hospitality organization wants to protect the brand, protect the employees' and guests' rights, handle guest interaction properly and ensure they can impose some level of internal control on the open and transparent environment created by Web 2.0 tools.

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Cindy Estis Green, CEO and Founder, The Estis Group, Shira Franco, Esq., Labor & Employment Attorney, Davis & Gilbert LLP, James Leitess, E-Business Manager, Steamboat Ski Company, Loren Gray,Director Of E-Commerce, Ocean Properties Ltd

Using energy management technology is efficient and cost-effective; but, to maximize its potential, it’s important to understand how to properly implement it. Listen to a panel of experts as they define energy management technology and illustrate how it’s used within the hotel industry. Learn the benefits, including how it plays a role in guestroom automation and LEED certification.

Chuck Marratt, VP, Information Technology, MTM Luxury Lodging, Mark Munger, Principle, Munger & Associates, John Tavares, VP Marketing & Sales, Inncom International

Discover the top hospitality technology developments across the globe, including phone, Internet and ASP use. The discussion addresses multiple questions: How advanced are cellular/G3/G4 networks and are they likely to replace landlines? Will VOIP replace VOIN (voice over Internet)? Is HSIA revenue disappearing like phone revenue has? And, how successful have ASP solutions been for the hospitality industry in Europe?

Scot Campbell, Sr VP & CIO, MGM Mirage Hospitality, Ted Horner, Managing Director, E Horner & Associates Pty Ltd, Terence Ronson, Managing Director, Pertlink Limited, Jeremy Ward, SVP Information Technology, Kempinski Hotels

Explore in-depth the concept of "Cloud Computing" with practical solutions for the hotel industry. Get an overview of all three categories, including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). Understand the benefits and risks to moving systems out of the hotel and into a centralized model.

Bill Peer, Jr., VP, Enterprise Architecture, InterContinental Hotels Group

Freeware (from "free" and "software") is computer software that is available for use at no cost or for an optional fee. Discover where to find, how to set up and effectively use freeware tools to enhance you operations.

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Jules Sieburgh, CHTP , Hospitality Consultant, O'Neal Consultants