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Email this articleSabre Hospitality Solutions helps Mamaison Hotels and Residences increase online booking revenue by more than 100 percent
07-26-2010
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SOUTHLAKE, Texas -- Mamaison Hotels & Residences came to Sabre Hospitality Solutions with a desire to improve its online strategy and increase revenue generated from distribution channels. Since switching its 10 upscale properties across central and eastern Europe to Sabre Hospitality Solutions' SynXis Central Reservation System (CRS), Mamaison has enjoyed a more than 100 percent increase in revenue and bookings made on its Web site (www.mamaison.com) compared to the same period last year. The chain has also leveraged Sabre Hospitality Solutions' direct connections to third party travel agents Booking.com and Expedia.com, increasing bookings from this channel by 34 percent year-over-year.
"Mamaison Hotels includes a wide range of property types with unique features, so we needed to find a distribution partner who could offer a seamless solution to meet our needs and help us maximize revenue at the same time," said Paula de Keijzer, corporate director of revenue management for Mamaison Hotels and Residences. "We looked to Sabre Hospitality Solutions knowing they have a strong reputation in the industry for helping similar customers achieve success. Nothing says it better than the numbers we've produced since switching to Sabre Hospitality Solutions."
Using the advanced revenue management and merchandising features in Sabre Hospitality Solutions' Guest Connect booking engine, Mamaison was able to convert significantly more shoppers into guests through their Web site. The chain increased conversions plus added incremental revenue by taking advantage of Guest Connect's extensive merchandising tools such as dynamic packaging and promotional pricing, integrated image gallery, multiple currency pricing, and rate filters.
Mamaison also began distributing their rates directly to their most important third-party websites, Booking.com and Expedia, using Sabre Hospitality Solutions' direct connection to these sites. The direct connections enabled the chain to streamline their business operations, increase efficiency, and ensure rate parity across channels.
"Mamaison is a great example of a hotel chain that is leveraging the full scope of Sabre Hospitality Solutions' advanced product features to help meet their revenue goals," said Monique Jaspers-Wijn, managing director of sales, Europe, Middle East and Africa for Sabre Hospitality Solutions. "The list of hoteliers who have experienced this kind of measurable success since switching to Sabre Hospitality is a great testament to our strategy to provide integrated and streamlined solutions to increase revenue for our customers."
Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding's technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre's hospitality expertise and portfolio of solutionshas grown significantly over the last several years and now includes SynXis, whichprovides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single organization; and Sabre Media Solutions for GDS and other creative services in hospitality.
Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at ww.sabre-holdings.com.
VISIT US AT HITEC BOOTH: 1037
Contact
Carol Levitt
Director, Marketing & Communications
United States - Potomac, Email: carol.levitt@sabre.com
Organization
Sabre Hospitality Solutions
www.sabrehospitality.com/
3150 Sabre Drive
USA
- Southlake, TX 76092
Phone: 682-606-4000
Fax: 682-6067859
Email: info@sabrehospitality.com
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