ProLinks webinars are offered throughout the year at no cost to HFTP members and $50.00 for non HFTP members. Attend these online courses from the comfort of your office and gain valuable knowledge while earning continuing education credits.
HFTP member CHAE or CHTP designees may view any of the archived recordings and earn educational credits that may be applied toward your current renewal cycle.
September 27, 2016, 2:00 - 3:00 p.m. Central Time
The Twitter Playbook - How to Build Meaningful Relationships on Twitter
Twitter is the world's biggest cocktail party, but most who use the platform fill their feed with "me-first" content. It's time to change your content strategy, as few social media channels offer more opportunities to build targeted relationships with journalists, groups, customers and other influencers than Twitter - but only if you approach it the right way. In this webinar you will be introduced to "The Twitter Playbook," which will give you a game plan to build intentional relationships, manage customer service issues and showcase your brand in ways you never thought possible.
1. Understand how Twitter can be used to drive PR and new relationships.
2. Learn how to manage customer service challenges.
3. Have a specific game plan to manage Twitter effectively moving forward.
Rusty Shelton is president and founder of Advantage Marketing and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset.
October 4, 2016 - 2:00 - 3:00 PM Central Time
Chapter Leadership Series
Governance Perspectives: Approaches and Structures of Excellence
As a Board member of your chapter, there are many moving parts to plan, track and execute – programs, marketing, evaluations, reports, finances, recruitment just to name a few. And this isn’t even your full time job! This session will provide an overview on how to maximize your governance contribution, reviewing the national-chapter relationship and trends of success and pitfalls to avoid in governance models in the association world.
1. Learn the annual key expectations, requirements, and processes that ensure a strong relationship between HFTP Global and Chapters.
2. Recognize the strategic space where ideal association governance bodies operate.
3. Identify the warning signs of governance gone awry and discuss how to avoid those difficult situations.
Lowell Aplebaum, CAE, is the CEO of Next Connextion – a company working with associations on value-focused approaches to strategy development, membership and volunteer management.
October 13, 2016 - 2:00 - 3:00 PM Central Time
What’s on the Horizon for the U.S. Lodging Market in 2017
This presentation will help you prepare your budgets for 2017 and discuss the impact of the U.S. economy on the U.S. lodging industry. This session will discuss the projections of supply, demand, occupancy, ADR, and RevPAR for the U.S. lodging industry, six chain-scales, and select major markets. Hear estimates of unit-level changes in total operating revenue, expenses, and gross operating profits. There will also be a discussion about the impact of AirBNB on the U.S. lodging industry and local lodging markets.
Jamie Lane is Senior Economist at CBRE Hotels’ Americas Research. Mark Woodworth is Senior Managing Director at CBRE Hotels’ Americas Research.
November 15, 2016, 2:00 - 3:00 p.m. Central Time
Cutting Edge Technologies for Private Clubs
Historically, clubs have been behind the technology curve – embracing new technologies many years after their adoption by other industries. But times are changing, and the private club industry is accelerating its implementation of new and exciting technologies. This session will review four “cutting edge” technologies just starting to gain traction in the private club industry: mobile apps, AP automation, virtual credit cards and a focus on cyber security. We’ll discuss how these technologies actually work, what they cost, and how they are making a significant impact on the “early adopter” clubs using them. And of course, we’ll answer your questions as the session progresses.
1. Learn about the features available with mobile apps for clubs and how they operate.
2. Discover how AP automation works and its benefits to a private club.
3. What is a virtual credit card, how does it work and its benefits to a private club.
4. Discuss the four legs of the Cyber Security Platform and why each is important.
Bill Boothe is president of The Boothe Group, LLC. Jeremy Hoch is president and owner of Anchor Consulting Services.
December 8, 2016, 2:00 - 3:00 p.m. Central Time
Preparing an Accounting Manual
Today’s auditing standards recommend clubs document their accounting procedures and lack of this documentation can be considered a deficiency in internal controls. Don’t let your auditors write you up. This webinar will cover how to develop an accounting procedures manual and what key documentation and steps are to be employed in conducting various accounting tasks ranging from budgeting to financial statement reporting. Learn the cruicial elements of internal control that should be documented. The session will not only focus on the role of the accounting staff, but also the general manager, treasurer, other officers and committees.
1. Understand why an accounting procedures manual is necessary and the benefits of having one.
2. Understand what should be in the manual, how the manual should be streamlined and compiled.
3. Be in a position to present the finished manual to the club’s general manager and board and get it approved for use.
John Daum, CPA is an audit partner with Condon O’ Meara McGinty & Donnelly LLP. James Gilson, CPA is a partner with Condon O’ Meara McGinty & Donnelly LLP.