ProLinks Webinars

ProLinks webinars are offered throughout the year at no cost to HFTP members and $50.00 for non HFTP members. Plan to attend these online courses from the comfort of your office while gaining valuable knowledge and earning continuing education credits.

HFTP member CHAE or CHTP designees may now view any of the archived recordings and earn 1.2 educational credits that may be applied toward your current renewal cycle.  

Increase Your Brand Reputation by Listening to Social Content

Presented by Seth Redmore, CMO, Lexalytics

Thursday, June 2, 2016, 2:00 - 3:00  p.m. Central Time

As hospitality organizations become more sophisticated in their use of social media, the questions become "how much is enough" and "how much is too much." Despite the draw of an "always on, always responding" system, this is often the wrong approach.  In this session, Lexalytics (a text analytics/sentiment analysis company) will discuss best practices for figuring out what is the best cost/benefit for your properties and brands.

Learning Objectives:

-Learn the single, most important thing to do when considering a social media/review strategy.

-Maximize your results for effort spent on social and reviews.

-Understand what is actionable, and what actions are the most appropriate to take.