Reinvigorating the hospitality technology industry, HFTP’s expanding E20X program features ambitious entrepreneurs presenting breakthrough business concepts to a room full of HITEC attendees as well as a panel of expert judges including hospitality CIO’s, angel investors, serial entrepreneurs and industry insiders.

E20X participants compete for a grand prize of $5,000.00 USD at HITEC North America. At each E20X competition, there will be two E20X awards given – the Judge's Choice Award and the People's Choice Award.

The Judge's Choice Award recipient will be determined by the expert panel of judges and will recieve the $5,000 prize. The People's Choice Award recipient will be determined by HITEC  attendees and will serve as the popular, or crowd favorite, vote. Votes for the People's Choice Award will be submitted via the HITEC app. 

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