TWENTY YEARS AFTER THE OFFICIAL INCEPTION OF THE INTERNATIONAL ASSOCIATION, ITS FOREFATHERS RECOGNIZED A GROWING SEGMENT IN THE HOSPITALITY INDUSTRY — TECHNOLOGY.
Technology in 1972 did not involve customer relationship management applications, in-room Internet or hand-held computers; but instead the large hotels were looking into the first renditions of front office property management systems, electronic cash registers and point-of-sale systems.
Today HITEC® is a well-known event with over 5,500 attendees and over 300 companies who gather to exhibit their products and services.
HITEC serves as a vehicle for encouraging the dissemination of the most current applications to the industry worldwide.
The very first version of HITEC, the NAH-MA Computer Users Conference, also had the same goal, but with only 38 attendees.