MARCH 28-30, 2017 RAI AMSTERDAM CONVENTION CENTRE
AMSTERDAM, THE NETHERLANDS

Wednesday, 29 March

08:00 – 18:00

Registration Open
Elicium, Entrance D

Onsite registration is located in the Elicium, Entrance D in the RAI Amsterdam Convention Centre. Attendees and exhibitors can pick up their badges and/or register on-site during these times. Pre-registered attendees/exhibitors will need their QR code and a form of identification to retrieve their registration.  

08:30 – 09:00

Morning Coffee
Forum Lounge

Attendees can enjoy refreshments at this time. *Sponsored by: 3C Payment

09:00 – 10:30

Opening Keynote: A Perspective of Technology Within the World Today: The Impact on Hospitality and Travel and their Customer
Forum

Today’s marketplace suggests that hospitality companies must embrace, and keep up with, new technological advances in order to compete against traditional competitors. Broadcasted through a combination of cautious academic rigour and paralleled enthusiasm, HITEC Amsterdam attendees are invited explore the realm of the digital world and determine wider fundamental changes in technology and the internet today. Expect an engaging and insightful review of how these technological changes will affect both the hospitality and travel industries at large, as well as all of its customers, imminently and in the future.

Opening keynote speaker Dr. Aleks Krotoski is CEO at Pillowfort Productions, a research associate at the University of Oxford as well as an international broadcaster at BBC Radio based in London. She is an Emmy, BAFTA and Radio Academy award-winning academic journalist, author and freelance writer who writes about and studies psychology and technology. 

Welcome Remarks: Frank Wolfe, CAE is CEO at HFTP; Lyle Worthington, CHTP is CIO at The Student Hotel as well as the current HFTP 2016-2017 Global President.

Meet Naseba to learn about HITEC Dubai
Exhibit Hall
 

Learn more about HITEC Dubai's sponsorship and exhibit opportunities. Produced in partnership with Naseba, HFTP's inaugural HITEC Dubai will serve as the association's third, and final, HITEC of 2017 taking place from November 14–15, 2017 at the Conrad Dubai in Dubai, UAE – the center of the fast-developing markets of Asia and The Middle East. 

10:30 – 11:00

Coffee Break
Forum Lounge

Attendees can enjoy refreshments at this time.

11:00 – 12:00

Hospitality Industry Faces New EU Data Privacy Legislation
E102

Hotel companies amass huge vaults of PII from their guests, which are not only valuable to your company, but also to cybercriminals. To protect individuals’ private data, the EU has put in place the new General Data Protection Regulation (GDPR), which will be active on 25 May 2018. This session will discuss the operational impacts for the hospitality industry, changes to be made, and the pros and cons to the new regulation. Get recommendations on how to collect, store, use, transfer and retain your guests’ personal information under the GDPR. Also covered is the transition process and managing the data on a daily basis (the role of the data protection officer).  Be prepared for the new process mandated by the regulation before the active date arrives. *Sponsored by: Datavision

Speaker Jose Medio, CIPP/US, CIPP/E is a founding partner with the Privalis Group.

How Disruptive Technologies are Challenging and Changing the Industry
D203

The influence of technology is evolving quicker than hospitality business culture has previously been able to sustain; the status quo no longer exists in the digital marketplace, and disruption is prevailing. In order to keep pace with the ever-changing industry landscape, adapting and embracing new models of distribution is key. Entrants and new industry players building their businesses with the latest technologies and innovations are seemingly “disrupting” or displacing the traditional industry norm by creating a completely new market. Explore the latest disruptive models in the digital marketplace, discover underlying trends that enable and/or facilitate future disruptive technologies and understand how these changes may alter legacy players like OTAs, search engines, travels agents and GDS vendors. *Sponsored by: Infor

Moderator Timo Kettern is director of information technology at Lapithus Hotel Management GmbH as well as a member of the HITEC Amsterdam Advisory Council. Panalists: Anthony Ganjou is the CEO of CURB; Stefan Tweraser is the CEO of Snapshot. 

E-Payments: What Should we Learn from the Disruptors Around Us?
D201-D202

New digital methods for payment have been introduced to the hospitality industry at a rapid rate. While these advances are implemented with intent to ease the consumer’s checkout process, the immense variety of digital payment methods makes it increasingly difficult for a widespread adoption of one particular method. Expert payment providers will reveal to the audience the different payment types and current market trends relating to payment fragmentation – this includes the importance of looking at the hotel guest origin and the disruption factor. 

Moderator Sophie Pommois is project director of global distribution at GHA as well as a member of the HITEC Amsterdam Advisory Council. Speakers: Richard Valtr is a hotelier at The Emblem Hotel, Prague; Diederick van Gool is business development manager of travel and leisure EMEA at Worldpay.

Technology for Profit
D204

As our industry continues to evolve into an increasingly digital environment, the objective of price optimization still remains. Learn to set new boundaries for using highly fragmented guest information, and other relevant data, to leverage existing business and develop potential new income sources for hotels. While big data is usually surrounded by a lot of hype, this session will demonstrate a traditional and realistic vision of the opportunities provided by large stores of data. Find out how to put the information to good use by learning to leverage the latest technological advancements, and understand the best practices from other industries such as retail and e-commerce. *Sponsored by: Avvio

Moderator Ian Millar, CHTP is professor of information technology at Ecole hôtelière de Lausanne as well as a member on the HITEC Amsterdam Advisory Council. Speakers: Mark McCulloch is founder and CEO at WE ARE Spectacular; Samir Sharma is CEO at datazuum; Dr. Michael Toedt is managing partner and CEO at Dailypoint.

11:30 – 18:30

Exhibition Hall Open
Elicium 1-2

The HITEC Amsterdam exhibit hall will be open in the Elicium Ballroom during these hours. 

E20X Innovation Hub
Elicium Foyer

The E20X Innovation Hub will be open in the Elicium Foyer during these hours. Vote for your favorite E20X startup with the HITEC 2017 app (download via Apple Store or Google Play).

12:30 – 14:00

Lunch Served
Exhibit Hall

Lunch will be provided to HITEC Amsterdam attendees in the Exhibition Hall during these hours.

14:00 – 15:30

Meet Naseba to learn about HITEC Dubai
Exhibit Hall

Learn more about HITEC Dubai's sponsorship and exhibit opportunities. Produced in partnership with Naseba, HFTP's inaugural HITEC Dubai will serve as the association's third, and final, HITEC of 2017 taking place from November 14–15, 2017 at the Conrad Dubai in Dubai, UAE – the center of the fast-developing markets of Asia and The Middle East. 

14:30 – 15:30

Service Bus Technology: The End of Interfacing as we Know It 
E102

Enterprise Service Bus (ESB) seems to be the hot new acronym in the world of hospitality IT. ESB technology claims it runs anywhere and connects to nearly anything – wherever they are – including: applications, services and devices. Does this mean that expensive interfaces are a thing of the past? What are the true ESB gains, and how will these gains impact our industry providing enhanced guest satisfaction? Will ESB architecture pave the way to a brighter future for our industry? Visit this session to absorb all of the ESB basic information, and learn why ESB should be on every industry CIOs priority list in 2017. *Sponsored by: Ireckon

Moderator and speaker Nick Price is CIO at citizenM Hotels as well as a director on the HFTP 2017-2017 Global Board and an inductee to the HFTP International Hospitality Technology Hall of Fame. Panelists: Jan Jaap van Roon is CEO at IreconU; Pete Simpson is CEO at ITXL Lt. 

Pitching the Value of IT: How to Present your IT Projects for Approval
D203

Join some of the industry’s top CIOs and IT directors to hear their professional stories on how they have successfully pitched IT projects for approval. From a personal and first-hand experience level, determine what level of information you should be collating to present to top, c-level executives to gain approval for projects. A variety of presentation pitches from companies of all sizes will be reviewed as examples, and leading executives will reveal what they expect to see from employees before approving projects and/or proposals. 

Speakers: Carson Booth, CHTP is a former vice president of global property technology, and the current chairman of the HITEC Amsterdam Advisory Council; David Pryde is director of information technology and procurement at Red Carnation Hotel Collection; Mark Read is the director of IT at Firmdale Hotels PLC; Barry Thomas, CHTP is area director of information technology at Rosewood London as well as a member of the HITEC Amsterdam Advisory Council; Steve Waldron is CFO and CIO at Grange Hotels.

What is Happening in Retail and High Street Hospitality Technology
D201-D202

Retailers and High Street F&B outlets across the globe are embracing new forms of technology to better distinguish themselves among digitally savvy target audiences. Discover strategic methods for best harnessing technology to better meet consumer needs in terms of product customization, efficiencies, data analytics, service and/or payment. Learn trends and new innovations that are affecting these market sectors and how experimentation with retail tech can help you stay on top of the ever-changing technology.

Moderators: Phil Le Brun is vice president of global technology development at McDonald’s Corporation as well as a member of the HITEC Amsterdam Advisory Council; Mark McCulloch is founder and CEO at WE ARE Spectacular. Panelists: Samir Sharma is CEO at datazuum; Paul Squires is business development manager of hospitality at EMEA Aruba, a Hewlett Packard Enterprise Company. 

Visioning the Future of a Disrupted Industry
D204

Digital disruption is happening everywhere around us—with the potential to reshape markets faster than perhaps any force in history. Yet, it’s not a death knell for incumbents. Established players in the hotel industry need to develop strategies for turning the threat of disruption into opportunity by re-thinking and transforming their businesses with digital processes and new business models. This session aims to learn from the ideas of different stakeholders a hotel company, a disruptor and a startup. *Sponsored by: Cenium

Speakers: Fergus Boyd is the vice president of digital and IT at Yotel Ltd; Ian Millar, CHTP is professor of information technology at Ecole hôtelière de Lausanne as well as a member on the HITEC Amsterdam Advisory Council; Henri Roelings is CEO/Founder of Hsyndicate and Hospitality Net; Terence Ronson is managing director at Pertlink Limited as well as an Official HITEC Amsterdam Guest Blogger. Kay Schwabedal is general manager at HoReCa.digital.

15:30 – 16:00

Coffee Break
Forum Lounge

Attendees can enjoy refreshments at this time. *Sponsored by: MCOM Media Communications

16:00 – 17:00

Panel Session: CIOs Thoughts from the Keynote
Forum

Exchange insights and knowledge with top hospitality CIO leaders from around the globe as they give feedback to the opening keynote as well as present their take on evolving hospitality technology trends. Understand how the quickly changing technology landscape impacts the skill sets of today’s IT teams, and realize the current direction some c-level professionals are taking today. 

Moderator Carson Booth, CHTP is a former vice president of global property technology, and the current chairman of the HITEC Amsterdam Advisory Council. Panelists: Marco Correia is head of IT at Belmond; Timo Ketten is director of information technology at Lapithus Hotel Management GmbH as well as a member of the HITEC Amsterdam Advisory Council; Phil Le Brun is vice president of global technology development at McDonald’s Corporation as well as a member of the HITEC Amsterdam Advisory Council; Nancy Wolff is vice president of hotel systems at Jumeriah Group, Jumeirah Hotels & Resorts.

17:00 – 18:30

Welcome Networking Reception
Exhibit Hall

HITEC Amsterdam badge holders receive a pass to the Networking Reception with their registration. *Sponsored by: SAMSUNG

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