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Entrepreneur 20X (E20X) 

CONGRATULATIONS to KITRO for winning the Judge's Choice Award at E20X Europe 2018!

CONGRATULATIONS to ARRIVEDO for winning the People's Choice Award at E20X Europe 2018!

Application for E20X Europe April 9th, 2019 Coming soon.


E20X Europe Fast Facts

  • Pitchers will selected from the field of applicants

  • One person from each startup will pitch for four minutes to a packed session room and a panel of judges (pitch decks are allowed, but no online demos or props)

  • Each startup will compete for the grand prize, or E20X Judge’s Choice Award. The winner will take home €2,500 Euros

  • The winner is guaranteed the opportunity to be promoted as the winner to the industry

  • Each startup also competes for the People’s Choice Award, which is selected by HITEC attendees

  • Each selected startup will be allowed a spot on the HITEC Amsterdam show floor in the E20X Innovation Lab area (includes electricity, kiosk, signage, company listing in the digital floorplan and mobile app). 

  •  two full conference exhibitor registrations

  • Each selected startup will recieve extensive promotion by HFTP

NOTE: Pitching companies are Series A or a startup.

The third annual European version of Entrepreneur 20X will be offered at HITEC Europe in 2019.

    HITEC E20X participants will compete for a grand prize of €2,500 EUR. As in the previous E20X competitions, there will be two E20X awards given – the Judge's Award and the People's Choice Award. The Judge's Award recipient will be determined by the expert panel of judges. The People's Choice Award recipient will be determined by HITEC Amsterdam attendees and will serve as the popular, or crowd favorite, vote.


    HITEC attendees will be able to watch the companies compete, visit with company representatives and vote for their favorite competitor. 

    HITEC attendees will enjoy this opportunity to watch some of the most innovative startups the hospitality technology industry has to offer compete to bring their dreams to life!  

    ABOUT E20X

    Reinvigorating the hospitality technology industry, HFTP’s expanding E20X program features ambitious, unfunded entrepreneurs presenting breakthrough business concepts to a room full of HITEC attendees as well as a panel of expert judges including hospitality CIO’s, angel investors, serial entrepreneurs and industry insiders.



    Find more information about E20X, HITEC and everything HFTP at the association's official news site: HFTP News (

    Questions about E20X at HITEC?

    Please email the E20X Staff Liaisons at:

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