Author of Digital Transformation
Lindsay Herbert, has receved international praise for her book Digital Transformation.
Wednesday, 22 April
Never Say "Digital Transformation" - How to Actually Innovate
Jargon gets dangerous when it is used to run companies, and sadly that is exactly what most "digital transformations" are all about. After a career leading real innovation for major companies globally, Lindsay Herbert is fed up with all the business buzzwords and tech hype.
In this talk, based on her internationally acclaimed book Digital Transformation, LIndsay is determined to set the record straight about what real transformation is, and how every company in the hospitality sector can achieve it.
Lindsay will reveal the three critical rules for achieving real innovation success. In each, she will share her own hard-won lessons, as well as from company leaders worldwide. You will leave with practical advice, inspiring examples, and the cautionary tales needed to turn your company into one that knows how to dodge the hype and adapt to change itself.