Day 2, Tuesday, June 18

Note: Program content and schedule are subject to change without notice.

7:30 AM - 5:00 PM

Registration, Housing Help, Mobile App Help Desk Open

Level 1
Hall C Lobby

Attendees and exhibitors may pick up their badge during this time. Pre-registered attendees and exhibitors be sure to bring your QR code with you either on your smart-phone or a printed copy. Also, please bring a form of identification to retrieve your registration. For those that wish to register on-site, you will also be able to do so during this time.  The HITEC Housing and HITEC Mobile App Help Desk will also be open during this time.

8:00 AM - 5:00 PM

CLEAR Signup Kiosks available

Level 1, C Lobby, Near HITEC Registration

CLEAR Signup Kiosks available.

Attendees and Exhibitors may sign up for CLEAR with a special HITEC promotion.

8:00 - 8:30 AM

Beverage Service

Level 1
101 Prefunction Area

Enjoy a refreshing beverage before you settle in for the General Session.

8:00 - 10:00 AM

About HFTP Information Desk

Level 2, 200s Prefunction Area

Attendees are invited to stop by and learn more about HFTP, the association that produces HITEC.

8:30 - 10:00 AM

General Session - Technology Talk in the C-Suite: 2020 and Beyond

Level 1
101 GH

Technology Talk in the C-Suite: 2020 and Beyond

William Chip Rogers is President & CEO, American Hotel & Lodging Association (AHLA)

Ken Greene is President, Americas at Radisson Hotel Group

Greg Mount is President and CEO at RLHC | Red Lion Hotels Corporation

Peter Strebel is President at Omni Hotels & Resorts

No longer dominated by the IT department, tech issues arise in every discipline of the hotel business. Technology is integrated in traditional back office functions like purchasing and accounting to guest facing areas like distribution, digital and guest services. But there are broader themes in the tech landscape that are emerging as critical to the business. A panel of CEOs will have a lively dialogue about some of the tech-related topics that come up in the C-suite — cybersecurity, legislation and policy around data, transparency of consumer facing tech platforms, and the future of robotics and AI to name a few. The rapid adoption by travelers of products and services in the digital marketplace, the role of loyalty programs, and changes in payment systems are among the dynamics driving many C-level decisions such as mergers and acquisitions and third-party partnerships from OTAs to credit card companies. Tech, marketing or operations leaders will find this discussion a compelling view into the C-suite

Sponsored by Blueprint RF

10:00 AM - 4:00 PM

Exhibit Hall Open

Level 1
Hall C Entrance

Join HFTP for opening day of the largest tradeshow in the world dedicated exclusively to hospitality technology. See hundreds of booths and companies all catering to the hospitality industry, and look out for the emerging technologies that are being introduced to the marketplace. This is THE place to see the new "toys in the store." 

HFTP Booth and Member Retreat

Exhibit Hall, Level 1
Booth 2348

Located inside the Exhibit Hall, HFTP Members are invited to take a break, network and visit with friends and colleagues, in the HFTP Member Retreat. Enjoy refreshments, delicious snacks, discover HFTP resources, take certification practice exams, renew your HFTP membership, and much more. 

10:30 - 11:00 AM

Exhibitor Tutorial 1: “Uncovering Guest Insights to Deliver Memorable Experiences” - Presented by Cybage Software Pvt. Ltd.

Tutorial Room, Level 1
Exhibit Hall End of the 2200 Aisle

Property performance, Revenue Management, Franchise Performance leveraging Predictive and Prescriptive Analytics. 

John Oberon is President at Digital Solutions-Cybage

11:00 - 11:15 AM

Tech Talks 1-4: Presented by CeloPay, Evention LLC, NAVIS and Corning

Level 1, Exhibit Hall
End of the 2500 Aisle

1. PCI: Beyond the Front Desk - Presented by Jason Harper, Founder and CEO at CeloPay

2. The Future of Cash in a Digital Economy - Presented by Andrew Pomeranke, Sr.Client Implementation Specialist at Evention LLC

3. Bridging the Gap: How Data Can Help You Appeal to Millennials Guests - Presented by Kelsie Skinner, Director of Marketing at NAVIS

4. Introduction to CBRS - Presented by Art King, IBN Technologies at Corning

11:00 AM - 12:00 PM

Technology Showcase 2: All About the CCPA for the Hospitality Industry: How to Tackle California’s New Privacy Law - Presented by OneTrust

Level 1
102 C

While the hospitality industry has spent the last several years preparing for the EU’s General Data Protection Regulation (GDPR), the new California Consumer Privacy Act (CCPA) will create new challenges for many businesses that process California resident personal data. In this session, we’ll discuss what this new law means for California consumers, what changes we expect to see before it’s put into effect, and how this law is impacting the status of US federal privacy law. We’ll lay out a 10-step guide to demonstrating on-going compliance with privacy regulations like CCPA, and how privacy management software can support security and GRC teams.

Chris Keaton, CIPP/E, Privacy Consultant with OneTrust
Doron Goldstein, Partner, Katten Muchin Rosenman LLP

11:15 - 11:45 AM

Exhibitor Tutorial 2: 4 Real Business Uses Cases of AI in Hospitality - Presented by Mindtree

Tutorial Room, Level 1
Exhibit Hall End of the 2200 Aisle

We are now at the cusp of the era of the widespread use of Artificial Intelligence (AI) in hospitality. Top hospitality brands have already made advances in building AI supported concepts for their hotels while other brands are actively exploring implementations. AI is being used to predict travel choices, personalize services, complete bookings and manage during stay or post stay needs. 
This brings us to the important question of whether AI can bring about any substantial changes to the “how the pain and pleasure of travel is managed and delivered in hospitality?” question. There are in fact four key areas where AI can strongly impact hospitality industry to provide better assistance and elevate customer experience.
1. Digital interactions that are conversational and voice-based assistants that are personal
2. Facial recognition with additional heft from Blockchain
3. Machine Learning, the (new) hidden persuader
4. Social media uncovering sentiment

Adnan Saulat, AVP & Head of Consulting -Travel at Mindtree

12:00 - 12:30 PM

Exhibitor Tutorial 3: Take a Page Out of Amazon's Book: Improve Your Tech Stack Strategy - Presented by Navis

Tutorial Room, Level 1
Exhibit Hall End of the 2200 Aisle

Learn how to utilize strategies that channel tactics used by Amazon for shopping cart abandonment, and how to get the tech needed to better recapture guests that abandon your booking engine.

Cameron Barton is Senior Product Manager at Navis 

12:45 - 1:15 PM

Exhibitor Tutorial 4: Engaging Ai - Presented by Avvio

Tutorial Room, Level 1
Exhibit Hall End of the 2200 Aisle

Learn how to maximise Direct revenue, total repair and property mapping through the engagement Ai and auto-personalisation upon entry. This workshop will cover the importance of involving metric based engagement marketing, and creating a fully engaging and personalized user experience coupled with personalized and Ai driven Digital Marketing / technologies to increase direct revenue, recurring bookings and enhanced up-sell and ancillary adoption.

Rich Tuckwell-Skuda is President-North America at Avvio Inc.

1:30 - 2:00 PM

Exhibitor Tutorial 5: Harnessing the Power of the F&B Experience - Presented by SevenRooms

Tutorial Room, Level 1
Exhibit Hall End of the 2200 Aisle

The hotel industry is facing a unique challenge. Property rental marketplaces like Airbnb increasingly attract customers, leaving hoteliers to adjust their strategies when attracting and retaining guests. To deliver unique experiences to guests who might otherwise choose Airbnb, hotels are tapping into one resource online marketplaces can't replicate: food & beverage. Attendees will receive actionable tips on how to elevate F&B outlets, including:

- How to tap into F&B's social influence
- The advantages of leveraging technology for better customer interactions
- The importance of data in crafting an F&B experience for guests
- Strategies for expanding your hotel's F&B portfolio

Joel Montaniel is CEO & Founder of SevenRooms

2:00 - 2:15 PM

Tech Talks 5-8: Presented by INTELITY, NXP Semiconductors Ltd., Resure Technology and VENZA

Level 1, Exhibit Hall
End of the 2500 Aisle

5. How to Increase Mobility and Agility on Property - Presented by David Adelson, is Founder at INTELITY

6. The future of RFID Key Cards - Presented by Christoph Zwahlen, Global Marketing Manager at NXP Semiconductors Ltd.

7. Auto-Response: AI Responds to Online Hotel Reviews - Presented by Dr. Aaron Yin, CEO at Resure Technology
8. A Prioritized Approach to Privacy Regulation (CCPA, GDPR, etc.) Compliance - Presented by Daniel Johnson, Partner/ Co Founder at VENZA

2:15 - 2:45 PM

Exhibitor Tutorial 6:Fiber Optics: The future of the hotel guest experience - Presented by Corning

Tutorial Room, Level 1
Exhibit Hall End of the 2200 Aisle

The ever-increasing demand for connectivity, bandwidth, and increasing network applications has brought an important infrastructure question to light: Fiber or Copper? This session will explore design considerations for your hotel network and the real costs behind a fiber deep network design vs. traditional copper.

Steve Letke is Solutions Architect at Corning

3:30 - 4:00 PM

Beverage Service

Level 2
200s Prefunction Area

Enjoy a refreshing beverage before you settle in for the education sessions.

Sponsored by PineappleSearch

4:00 - 5:00 PM

About HFTP Information Desk

Level 2, 200s Prefunction Area

Attendees are invited to stop by and learn more about HFTP, the association that produces HITEC.

Ethics I-Ethical Dilemmas/ A Practical Approach

Level 2
200 B

Ethics is a broad and complex subject, covering the moral principles that govern a person's behavior or conduct. This session will prompt thoughtful group discussions and give situational examples about ethics in business — as well as how to apply ethics to decisions and problem-solving in the business environment.

Jim Bina, CHAE+ , CHTP is director of finance at Rosen Hotels & Resorts
Dr. Judy Holcomb, CHAE is an assistant professor of Hospitality Management at Saint Leo University


Data Protection/Security

Level 2
200 E

Customer data is king in hospitality. Data gives valuable insight to operators, giving them the ability to create a personal relationship with the guest. With this power comes great responsibility to ensure the safety of this data. This session will teach you how to identify threats, protect your company’s data and respond to actual hacking situations. Discover the tools and best practices available to your company to protect guest data and know what to do if the data becomes compromised.

Donna Hale is principal consultant at 5P Consulting
Kathy Memenza is vice president Information Security CCISO at Hilton 
Kristin Gassick CHTP is Corp. Director of IT at Enchantment Resort and Spa
David Christiansen CISM, CISSP, CHFI, CEH is CIO at Venza Group

Sponsored by Cleverdis


Level 2
200 F

As the hospitality industry works to increase customer satisfaction via autonomous and self-service processes for guests, biometric solutions have increasingly come to the forefront as avenues that lower friction and increase security. From hotel check-in to cruise customs pre-screening, biometrics provides a way to capture, digitize and verify identities automatically — streamlining common processes.
Biometric solutions are becoming more accessible to the hotel industry. This discussion will explore the current state of biometrics and the potential avenues of future growth as hoteliers spearhead its rollout throughout the United States and beyond.

Cristian Morosan, PhD, CHTP, CHE, is associate professor at the University of Houston

Personal Panic Alarms

Level 2
200 I

Join us as we explore and discuss personal panic alarms and the push for inclusion in hospitality.  Are you aware of the legal mandates?  Different devices, solutionse, and what is best suited for your property? How can you determine what your hotels requirements are? What are the important features for alarms and some of the  implications that vary by hotel?    

Come learn, listen, and contribute to our discussion, as we have an amazing panel of experienced hoteliers who have thoroughly navigated the system, and excited to share the “what you need to consider” and answer those unanswered questions.    

Diane Estner is CEO at Danni Enterprises
Peer Groothoff is director of IT Hospitality at Caesars Entertainment
Robert Bahl is VP of engineering & facilities, global Americas at Marriott International 
Kevin Carey is executive vice president at America Hotel & Lodging Association

Technology Showcase 3: Decoding the Guestprint. Presented by Cendyn

Level 1
102 C

Your guests are unique. Their passions, journeys and personality traits supersede demographic categories. In the age of “customer-first” and machine learning, guests expect hotels to service and communicate based on subtle nuances and details, in the channels they prefer and away from the ones they don’t. Each guest profile is like a fingerprint, leaving behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers swiped away.  Today’s MarTech can intelligently recognize guest preferences with startling precision. Technology is at its best when it simply disappears to the user, but that requires a blueprint to identify core personalization tracks, and how to combine them, to match perfectly, nurturing loyalty and repeat purchases. In today’s session, we cover the 7 keys to designing acquisition and engagement programs that treat your guests as individuals, not a marketing segment.

Key takeaways:

  • How to push the art, science and passion of hospitality to learn guest preferences and distil recommendations based on a traveler’s unique profile
  • Profiles of sample guestprints likes, behaviors & status mapped to real-world hotel scenarios in the travel journey 
  • Success stories of hotels that have excelled at uniquely matching their services to the needs of the guest

Michael Bennett is SVP, Global Marketing with Cendyn

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