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I Understand

Thursday, October 25, 2018

7:00 AM – 4:30 PM

Attendee Registration

Annual Convention attendees can register onsite in the Level 2 Prefunction Area.

8:00 – 9:15 AM

Imminent Accounting Issues For Private Clubs
Know what is ahead for private club accounting, as this interactive session explores the major accounting issues expected over the next few years. Understand the core tenets of ASC 606 and the revenue recognition considerations that private clubs should discuss at both the management and board level. Learn how some clubs have already addressed the standard's requirements and its impact. Also discuss the latest thinking on the new lease accounting standard ASC 842.

Ryan McAndrew, CPA is assurance manager at RSM US LLP.
Philip Newman, CPA, CIA, CGMA is a partner at RSM US LLP.

Specialty Reporting Area: Finance

8:00 – 9:15 AM

Using Emerging Technologies to Drive Digital Transformation in Hospitality
Emerging technologies empower companies and inspire digital transformation. In this session, discover how emerging technologies enable hoteliers to deliver personal, seamless and differentiated customer experiences and drive growth through the capture of data-based insights.

Shane O'Flaherty is global director of travel and transportation at Microsoft.

Specialty Reporting Area: Technology

8:00 – 9:15 AM

Strategies for the Overwhelmed
Feeling overwhelmed?  You are not alone.  Nine out of 10 Americans report feeling stressed — whether related to work, home or both. Join this session to learn the most effective ways to stop stress and develop the capacity to deal with the everyday business of life.

Patricia Fuller, Ph.D. is director, wellness engineering, at Baldwin Krystyn Sherman Partners.

Specialty Reporting Area: General

8:00 – 9:15 AM

Ransomware: Examples of How to Be a Victim
No company is fully immune to ransomware attacks, but you can lessen the possibility of an attack and reduce its impact. Learn how NOT to be a victim by reviewing industry trends related to ransomware and identify the security weaknesses that invite an attack in. Discuss procedures, processes and technology solutions that reduce the risk of ransomware.

Kevin Cornwell, CPA, CISA, CITP is associate director of technology consulting at Dean Dorton Allen Ford, PLLC.

Specialty Reporting Area: Technology

Sponsored by Hospitality Upgrade

9:35 – 10:50 AM

Government Matters: 2018 Update
We all scratch our heads and sigh when thinking of the decisions being made by politicians in Washington, D.C. The legislative process is slow, and its impact seems remote. Ultimately, the policies put in place in our nation’s capital can have a significant bearing on your club’s success. Get an insider’s guide to what is currently going on in Congress, and how those on Capitol Hill and in the White House are directly affecting your club’s day-to-day operations. Inform yourself on current and pending legislative and regulatory measures, how to comply with them and what impact they have on our industry.

Brad Steele is vice president of government relations and general counsel at National Club Association.

Specialty Reporting Area: General

9:35 – 10:50 AM

Security Risks in IoT World and What Hoteliers Can Do About It
IoT adoption among hotels is soaring, and the upsides are obvious: enhanced guest experience, increased operational efficiency, competitive advantage and more. However, there are downsides in the interconnectivity that binds systems and devices, making your hotel vulnerable to malicious cyber-attacks and data breaches. You can mitigate these threats by taking a proactive approach to security. In this session, explore recent security breaches that have occurred in hotels; define the various types of security vulnerabilities (to include hacking, tapping and tampering); and determine the critical security features and processes to look for in IoT providers.

Chetna Gupta is senior director of engineering at Evolve Controls.

Specialty Reporting Area: Technology

9:35 – 10:50 AM

David vs Goliath: What Country Clubs Can Learn From Top Golf’s Increasing Market Share
Top Golf has identified country club membership as a primary competitor — yet country clubs may have difficulty facing off against Top Golf without insights into its business model. This session provides an overview of Top Golf's business strategy and how it gains market share from country clubs, even improving upon the millennial market share. Learn how Top Golf operates on low, fixed costs and best practices that lead to revenue maximization, customer satisfaction and overall KPI success for this competitor.

Kyle Tynan is director of operations at Top Golf.

Specialty Reporting Area: Finance

9:35 – 10:50 AM

Evolution of AAA Diamond Ratings
Curious how the AAA Diamond Ratings system really works? Here's your chance to get a true overview of AAA and its 80-year history of inspecting and rating hotels and restaurants. Explore the system guidelines in detail, including changes released this year relating to design and technology, and how ratings information is published in digital and print outlets.

John Lubanski is regional manager, inspections and diamond ratings for AAA.

Specialty Reporting Area: Technology

11:10 AM – 12:00 PM

Best Practices of Club Governance
The demands on board performance have changed dramatically over the past decade. Directors confront increasingly complex challenges that often put the club’s vitality and sustainability at risk. It is more important than ever that the board thinks strategically and acts in the best interest of the club. In this session, recognize the evolving environment faced by today's club board; understand the best practices that lead to a stronger, more effective board; improve continuity; and create a more rewarding experience for your directors. These objectives will help to ensure a more effective governing system, and ultimately a more successful club.

Frank Vain is president at McMahon Group, Inc.

Specialty Reporting Area: Finance

11:10 AM – 12:00 PM

Alphabet Soup: An Update from the HFTP HFAC and AH&LA Financial Management Committee
Many new accounting pronouncements, rules and regulations continuously impact the hospitality industry. What are professional associations doing to help hotels adapt? This session provides an industry update from the HFTP Hotel Finance Advisory Council and the American Hotel & Lodging Association’s (AH&LA) Financial Management Committee. Learn more about evolving finance and accounting issues impacting hotels, the professional associations assisting hotels with their financial concerns, and what the HFTP HFAC and AH&LA FMC are doing to positively impact hotel accounting and finance.

Cindy Braak is senior vice president, finance business partner, at Marriott International Inc.
Christopher Garland, CHAE is principal consultant at Mission Hospitality Solutions, LLC.

Specialty Reporting Area: Finance

11:10 AM – 12:00 PM

Challenges for Small IT Teams
The cost of technology often forces small organizations to rely  heavily on already stretched IT resources and exhausted IT teams. Explore various challenges and possible strategies to help struggling IT professionals who are stretched thin. Change the perception of your IT staff and functions within the organization. Become part of the business decisions, not just the technology decisions. Define the measurable value of IT and its impact on both the budget and guest services.

James Lingle is president at James Lingle Consulting.

Specialty Reporting Area: Technology

Sponsored by Hospitality Upgrade

11:10 AM – 12:00 PM

Demystifying the ROI of Social Media
Since the advent of social media, travel marketers have struggled to quantify the measurable, bottom line impact social media can have on a hospitality business. And yet, social media remains an essential component of travel marketers' toolboxes as they look to drive purchase intent, strengthen loyalty and engage consumers. In this session, you will leave with a better understanding of how to navigate the complex social media ecosystem to align social media investment with your overall business strategy. Walk away with smart key performance indicators (KPIs) for each social channel and know how to calculate a return from the most widely-adopted social channels.

Sherry Marek is co-founder and vice president of Datavision Technologies, Inc.

12:00 – 1:45 PM

Lunch with Table Top Exhibits

Visit with exhibitors and colleagues in a networking style luncheon.

1:45 – 3:00 PM

50 Shades of Grey (Club Ethics)
Ethical dilemmas are not always black and white — especially when your board or general manager is involved. How do you balance your duty to management and your responsibilities to uphold club policies, procedures and bylaws? Sometimes it can be difficult to unblur the lines. Pass the business ethics test with tips and feedback provided in this session. Apply the information you receive to your daily work environment.

Daniel Conti, Jr., CHAE, CAM is CFO at Jupiter Island Club and HFTP global past president.
Wendy Robinson, CHAE is director of business adminstration and finance at Oak Ridge Country Club.
Thomas Smith, CHAE is controller at Imperial Golf Club and HFTP global past president.

Specialty Reporting Area: Ethics

1:45 – 3:00 PM

Personalizing the Guest Experience When on Property
Today’s consumers expect their time at hotels and clubs to feel personalized and tailored to their unique needs in the moment. Provide a familiar and special atmosphere with the use of location-based technologies such as The Experience Engine™. By leveraging customer data, behavior, preferences and physical location you can provide guests and club members personalized experiences, offers and recommendations at just the right time. In this session, explore the value of location-based marketing and how customizing the guest journey enhances the guest experience, builds brand loyalty, improves customer satisfaction and drives incremental revenue for your business.

Scott Sahadi is president of The Experience Engine at accesso Technology Group PLC.

Specialty Reporting Area: Technology

1:45 – 3:00 PM

EU GDPR: How it Affects U.S. and Hospitality Companies
The recently implemented EU General Data Protection Regulation (GDPR) has set the hospitality industry on a path towards protecting personal data which many other countries are sure to follow. In a global industry such as hospitality, it is a high-priority to take the necessary steps towards compliance. In this session, explore how GDPR affects the United States and what you should do to ensure compliance.

Alvaro Hidalgo is managing partner at FIRSTLOGIC Consulting.

Specialty Reporting Area: General

Sponsored by OneTrust

1:45 – 3:00 PM

Internal Controls for Small Business
Even though a business is small, strict controls are no less important to safeguard against fraud. In this session, explore specific internal controls that can benefit a small business and suggestions for reducing risks with limited staff and resources. See the important role an outside accountant can play in creating a good internal control environment. And, if fraud is taking place, how do you know? Learn to identify the red flags that indicate fraud.

John Daum, CPA is a partner at Condon O'Meara McGinty and Donnelly, LLP.
James Gilson, CPA is a partner at Condon O'Meara McGinty and Connelly, LLP

Specialty Reporting Area: Finance

3:20 – 4:35 PM

General Session:
U.S. Economic Outlook

This in-depth discussion explores how the U.S. economy is performing and how current trends are shaping the future economic landscape. Examine key elements of both the national and regional economies including prospects for demographic, employment and income growth - as well as issues currently facing the hospitality industry.

Charles Dougherty is vice president and economist at Wells Fargo Securities, LLC.

Specialty Reporting Area: General

4:35 – 6:00 PM

Chapter Leaders Update
Come meet with HFTP chapter leaders and hear about the services and resources HFTP Global provides to its chapters. Chapter leaders will share key chapter management issues and the Chapter of the Year Award winners will present best practices from their chapters.

Specialty Reporting Area: General

4:35 – 6:00 PM

Young Professionals Event

Join HFTP's young professionals at the rooftop pool for an evening of networking and fun. Enjoy refreshing drinks and appetizers as you learn, engage and connect with the hospitality industry's future leaders.

Open to students, young professionals and professionals who are willing to be a mentor to HFTP young professionals.

6:00 – 10:00 PM

Greater Louisville Chapter Event - Kentucky Derby Museum

SOLD OUT

Experience a piece of Louisville history and contribute to HFTP Helps. Attend the Thursday night social event hosted by one of HFTP's newest chapters. The event will include food and cocktails, a live DJ, tours of Churchill Downs Racetrack, and storytelling about Halloween haunts and tales of lore that will send a chill down your spine. A portion of the tickets will be contributed to the 2018 HFTP Helps fundraiser.  Click the Chapter Event link above.  Tickets: $50 USD per person.