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I Understand

Wednesday, June 20, 2018

Event Location: George R. Brown Convention Center

8:00 - 8:30 AM

Continental Breakfast and Table Top Exhibits

Club and Hotel Controllers Conference attendees will enjoy a continental breakfast and visit with conference exhibitors.

8:30 - 10:00 AM

How to Cultivate Trust and Strategic Leadership Success
The world is changing at a faster rate than ever before. This lightning speed of change means that today’s club and hotel controllers must be able to adapt fluidly when it comes to both leadership and collaboration — and trust is a very effective adaptation strategy.

Through hands-on exercises and group discussions, this engaging session will teach professionals how to grow trust, and explain why trust is an important factor to success in strategic leadership and stakeholder relations.

Monique MacKinnon is CEO & founder at Energetic Evolution.

Specialty Reporting Area: General, Ethics

10:00 - 10:20 AM

Networking Break & Table Top Exhibits

Enjoy refreshments while networking with your colleagues and conference exhibitors.

10:20 - 11:35 AM

Is it Time for General Managers to Take Charge of Your Golf Department
This session presents two simple, yet  effective business theories that private clubs with golf courses should apply to help them grow to a full membership —  even within a single season.   

Everyone, including club controllers, benefits when there is a full membership. Clubs with golf courses will also be challenged to pay more attention to their best customer: the full equity golf member.

Mitch Stump, CPA is president and owner at Club Tax Network.

Specialty Reporting Area: General

10:20 - 11:35 AM

How Top Operators Use Business Intelligence to Obtain Essential KPIs
Learn from a panel of experienced financial professionals on how they identify, establish and track key performance indicators (KPIs) to boost property performance. This dynamic panel will define essential KPIs that guide their company's performance analysis — such as labor cost per occupied room, guest satisfaction scores, travel agency and OTA fees as a percent of room rate.

Brian Cornell is chief information officer at Concord Hospitality Enterprises.
Craig Kaplan is vice president of corporate operations at American Liberty Hospitality.
Mark Pate, Sr., CHAE, CHTP, MBA is assistant controller and IT director at Highpoint Hotel Corporation and HFTP Global Secretary..

Specialty Reporting Area: Finance

11:35 AM - 1:00 PM

Networking Lunch & Table Top Exhibits

Spend time discussing today's education sessions while enjoying a delicious lunch.

1:00 - 2:15 PM

Practical Ethics
Professionals are faced with complex decisions on a daily basis without realizing that many of them are actually ethical dilemmas. 

This session provides a valuable opportunity to study the ethical issues that pervade all social studies in greater depth. Gain an understanding of your ethical obligations as a professional, and build a framework to help analyze and manage complex ethical dilemmas that may arise in practice.

Danny Goldberg, CPA, CIA, CISA is founder of GoldSRD.

Specialty Reporting Area: Ethics

2:15 - 2:40 PM

Networking Break & Table Top Exhibits

Enjoy refreshments while networking with your colleagues and conference exhibitors.

2:40 - 3:55 PM

Whose Story Is It?
Club leaders have an important responsibility to embrace and own the story of their club or their department — where its culture and experiences intersect, and where it is ultimately heading. An effective story supports the club’s mission and values, as well as the role of each department and staff member within it. When the story is crafted and communicated effectively, it creates buy-in and unifies its members, board and staff. 

In this session, learn how to own your club’s story — and how to tell the story, sell the story, and use the story to effectively bridge various gaps between club duties, departments and the people within.

Geoffrey Fisher, CPA is director of finance at BallenIsles Country Club.

Specialty Reporting Area: Finance

2:40 - 3:55 PM

Strategies for Budgeting and Forecasting Labor Costs
In this session, learn the ropes for budgeting and forecasting labor costs from a professional who focuses exclusively on installing labor cost controls at hospitality properties of all types and sizes.

Explore practical techniques for budgeting and forecasting labor costs and hours. Examine your existing staffing standards and take away effective new methods to set future standards. Discover new approaches to educate your department managers, and familiarize yourself with various ways to incorporate contract labor into labor cost controls.

Lorraine Scherer, CHAE+ is partner at Heath and Company.

Specialty Reporting Area: Finance

3:55 - 4:10 PM

Networking Break & Table Top Exhibits

Enjoy refreshments while networking with your colleagues and conference exhibitors.

4:10 - 5:00 PM

Key Performance Indicators (KPI) for Clubs
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a club is achieving its key business objectives. This session will identify which KPIs to measure, and how to ensure these KPIs remain useful to your board. Explore various key metrics - including operating margins, reserve funds, revenue and expense benchmarking and debt levels - as well as a host of other club financial ratios. Examine various areas of interest like financial reporting, aged receivables and IT oversight on potential vulnerabilities. Finally, evaluate accounting standard updates impacting clubs and recent IRS developments.

James Gilson, CPA is a partner at Condon O'Meara McGinty & Donnelly, LLP.
Matthew O'Dell, CPA is a partner at Condon O'Meara McGinty & Donnelly, LLP.

Specialty Reporting Area: Finance

4:10 - 5:00 PM

IT Costs In the Lodging Industry - How Do We Measure Up?
The 11th edition of the USALI introduced a new department called “Information and Telecommunication Systems” to track lodging operations technology and telecom expenses.

The HFTP Americas Research Center partnered with the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston to analyze IT spending data provided by CBRE and HotStats, as well as conduct interviews with industry CFOs to discuss the future of IT costs and what information is necessary as the industry continues to focus on new technology. 

This session will highlight the findings of the analyzed data, identify observable trends and share where the numbers may be going — as well as what may be driving some of the trends or changes.

Agnes DeFranco, CHAE, Ed.D. is professor at the University of Houston and HFTP global past president.
Arlene Ramirez, CHAE, CHE, MBA, CHIA is instructional assistant professor at the University of Houston and HFTP global past presendent.
Tanya Venegas, MBA, MHM, CHIA is executive director and HFTP fellow at HFTP Americas Research Center.

Specialty Reporting Area: Finance, Technology