ProLinks Webinars

ProLinks webinars are offered throughout the year at no cost to HFTP members and $50.00 for non HFTP members. Attend these online courses from the comfort of your office and gain valuable knowledge while earning continuing education credits.

HFTP member CHAE or CHTP designees may view any of the archived recordings and earn educational credits that may be applied toward your current renewal cycle.  

September 13, 2016 - 2:00 - 3:00 PM Central Time

Chapter Leadership Series: Change your Perspective - HFTP Chapter Recruiting Reboot

Recruiting new HFTP members is more than just selling a prospect on member benefits or making the case for why HFTP. It is how you view prospective members and how a shift in your perspective can help reboot your chapter recruitment efforts. This session will share personal insights in taking a prospect to a member and how to market HFTP benefits as well as expectations for chapter leaders. Learn actionable steps of how and when to create a recruitment campaign, as well as available marketing and chapter tools for chapter leaders to utilize when implementing their campaign.

Learning Objectives:
•    Learn historical methods of getting new members to engage and join.
•    Discover venues to seek to recruit new members that you might not have thought of.
•    Learn how to launch a membership recruitment campaign with the tools available as well as an overview of the Fall 2016 recruitment campaign.

Susan Savkov is the Membership Marketing Manager for Hospitality Financial & Technology Professionals overseeing development of comprehensive marketing strategies for HFTP's global membership.

James H. Schiff, CHAE, CPA is a member of HFTP and Chairman of the global Membership Mentor’s Council. He has served on the HFTP global Nominating Committee, Leadership Summit Advisory Committee, and Chapter Task Force. Jim is also the chartering and past president for the HFTP New Mexico Chapter.

September 21, 2016 - 10:30 AM - 4:15 PM CST

HFTP Club Digital Learning Day

FREE for Members AND Nonmembers!

Don't miss HFTP's first annual Club Digital Learning Day on September 21, 2016. This completely online event will explore some of the hottest topics our industry faces today.

September 27, 2016, 2:00 - 3:00 p.m. Central Time

The Twitter Playbook - How to Build Meaningful Relationships on Twitter

Twitter is the world's biggest cocktail party, but most who use the platform fill their feed with "me-first" content. It's time to change your content strategy, as few social media channels offer more opportunities to build targeted relationships with journalists, groups, customers and other influencers than Twitter - but only if you approach it the right way. In this webinar you will be introduced to "The Twitter Playbook," which will give you a game plan to build intentional relationships, manage customer service issues and showcase your brand in ways you never thought possible.

Learning Objectives:
1. Understand how Twitter can be used to drive PR and new relationships.
2. Learn how to manage customer service challenges.
3. Have a specific game plan to manage Twitter effectively moving forward.

Rusty Shelton is president and founder of Advantage Marketing and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset.

October 13, 2016 - 2:00 - 3:00 PM Central Time

What’s on the Horizon for the U.S. Lodging Market in 2017

This presentation will help you prepare your budgets for 2017 and discuss the impact of the U.S. economy on the U.S. lodging industry. This session will discuss the projections of supply, demand, occupancy, ADR, and RevPAR for the U.S. lodging industry, six chain-scales, and select major markets. Hear estimates of unit-level changes in total operating revenue, expenses, and gross operating profits. There will also be a discussion about the impact of AirBNB on the U.S. lodging industry and local lodging markets.

Jamie Lane is Senior Economist at CBRE Hotels’ Americas Research. Mark Woodworth is Senior Managing Director at CBRE Hotels’ Americas Research.