HFTP News
January 24, 20243 min read

HFTP Corporate Allied Sponsor Spotlight Feature: Sertifi

HFTP CAS Spotlight

Finalize business in a flash — through the HFTP Corporate Allied Sponsorship (CAS) program, get to know companies like Sertifi, who provides a complete agreements platform used by over 15,000 hospitality and travel businesses in more than 135 countries. Brands like Marriott, Topgolf and AEG Worldwide trust Sertifi to sign documents and complete payments and credit card authorizations efficiently and securely.

"The HFTP Corporate Allied Sponsorship program has been hugely beneficial in connecting us with the hospitality community at large," says Sertifi's Director of Brand and Content Marketing Amy King. "As a vendor, this connection is vital to us delivering the right solutions and staying ahead of consumer expectations."

What Sertifi Has to Offer

Ranked no. 1 on Hotel Tech Report's 2024 Top Payment Processing Software List, Sertifi is the only complete platform to help companies simplify and secure all of their workflows, reduce payment costs and fraud, and maximize customer convenience.

Before Sertifi, the InterContinental (IHG) Buckhead Atlanta collected authorization forms for third-party reservations, amenity requests and sales via printing and faxing. This required collecting copies of the cardholder's ID, which the manager on duty had to review carefully, plus physical storage of forms.

"It was quite an unfriendly administrative journey," said Jennifer Lombard Knight, the property's director of front office operations.

By implementing Sertifi's credit card authorization solution, the IHG hotel increased security by sending all authorization forms to guests via email to be completed securely online in a PCI-compliant manner. This reduced fraud and chargebacks by limiting the likelihood of disputes via cardholder e-signature verification. This decreased turnaround time with each guest inquiry at the InterContinental, which now takes mere minutes instead of days.

"I've worked for IHG for over a decade now on nearly every continent and at eight different properties," said Knight of Sertifi's impact. "I would highly recommend this solution to any of the hotels I've worked at."

Learn about other Sertifi success stories by visiting the Customer Stories page on their website.

About the HFTP Corporate Allied Sponsorship Program

The HFTP Corporate Allied Sponsor (CAS) program offers companies a way to gain visibility, partner with professional memberships to HFTP, and gain savings with exhibit and sponsor discounts to HFTP events and virtual education. Learn more about how you can become a Corporate Allied Sponsor by visiting the HFTP website.

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