Industry News
November 17, 20232 min read

The Power of Personalization: Engaging Clients, Empowering Regions, Transforming Accor

Accor has reached a key milestone in its digital transformation with a best-in-class digital customer journey program, to be discovered in a new illustrated video.

“Accor’s Digital Transformation: Building a Best-in-class Client Experience”: Insights from 5 Leaders — Photo by Accor
Information Technology CRM & Loyalty Guest Experience

Discover the video “The Power of Personalization: Building a Best-in-Class Digital Client Experience”

Benefiting our clients, our regions, and our Group, this wide-scale program transforms the way we work and enhances our client experience at every step of their journey across all channels, through a seamless, personalized experience.

We will persistently continue to deliver the best experience for our clients. Everyone, everywhere, every day.

Discover our interview with insights from 5 key leaders here.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit or follow us on Twitter, Facebook, LinkedIn, Instagram and TikTok


82 Rue Henry Farman

Phone: +33 1 45 38 88 00