Industry News
December 1, 20233 min read

Knowland Announces Certification Program to Advance Sales Proficiency and Increase Hotel ROI

Certification demonstrates achievement in Knowland’s standard of excellence for delivering results through data-driven pipeline generation best practices

Knowland Announces Certification Program to Advance Sales Proficiency and Increase Hotel ROI — Photo by Knowland
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Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today the Knowland Certification Program. The program includes three certification credentials to help hotel sales professionals level up their skill sets, elevate their professional profile, and demonstrate proficiency with management. Knowland users can enroll in the certification course at

As with many professional roles, the certification process is a tried-and-true method of ensuring competency, and indeed, software certification has been a standard in the technology space for years. The proliferation of data-driven solutions in the hospitality industry requires management at both the enterprise and property levels to seek out professionals who can demonstrate their understanding of applying data to their workflows.

  • Provides verifiable capabilities for sales professionals – As hoteliers turn to software solutions to increase efficiency, certification courses are necessary and critical to ensuring employees are comfortable and capable of fully leveraging the investment. Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers.
  • Pilot program completed with innovative hotel management company – Knowland partnered with a nationally recognized operator of hotels and resorts with over 120 properties in the United States and Canada. It is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. As part of its commercial strategy and to ensure its sales staff took full advantage of the Knowland platform, it partnered with Knowland to pilot and implement the certification process.
  • Certification levels – Certification levels were designed to help sales professionals demonstrate their knowledge and deliver even better results. The program offers three levels of credentials, including Certified Knowland Sales Leader Professional (CKSLP), Certified Knowland Power User Professional (CKPU), and Certified Knowland Revenue Leader Professional (CKRLP, coming in 2024.)

Jessica Carey, VP customer operations, Knowland, said: “Today’s data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential. Knowland is a vital sales skill and a must-have expertise for today’s sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge.”

About Knowland

Knowland is the world's leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry's largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit or follow us on X (formerly Twitter) @knowlandgroup.

The Knowland Group

2300 Wilson Blvd. Ste 700#1002
Arlington, VA 22201
United States

Phone: 1 202 312 5880
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