Industry News
June 11, 20244 min read

Paragraph Freedom Square, a Luxury Collection Hotel, Combines Heightened Security and Attractive Design With the Adoption of Vingcard Allure Door Locks

Marriott’s first Luxury Collection hotel in Georgia leverages Vingcard Allure’s customizable appearance to boost property’s elegant style while maximizing guest safety and convenience.

Paragraph Freedom Square, a Luxury Collection Hotel, Combines Heightened Security and Attractive Design With the Adoption of Vingcard Allure Door Locks — Photo by Vingcard, an ASSA ABLOY brand
Property Technology

StockholmVingcard, an ASSA ABLOY company and provider of advanced technologies for the hospitality industry, has announced the successful adoption of its Vingcard Allure door locks by the recently constructed Paragraph Freedom Square Hotel, a Luxury Collection Hotel, in Tbilisi, Georgia. A Marriott franchised location representing the brand’s first Luxury Collection hotel to be opened within the Eastern European country, the property by featuring Vingcard Allure door locks for each its 220 guestrooms can now ensure a heightened safety standard combined with a richer guest experience that lives up to the Luxury Collection name.

Situated in the heart of the city center, Paragraph Freedom Square, a Luxury Collection Hotel is the first of three Marriott franchised properties opened as part of an extensive construction plan which will ultimately include a wired gondola lift connecting all three hotels and offering spectacular views of Tbilisi. A stay location featuring world-class international cuisine, a circular swimming pool, spa and a stylish sky bar & lounge, the hotel’s decision to adopt Vingcard Allure falls in line with its aim of providing exceptional experiences that ensure ultimate comfort and relaxation. To maintain heightened guest safety, Vingcard Allure includes compatibility with the industry’s latest credential encryption capabilities such as MIFARE Ultralight AES.

Key to the property’s preference for Vingcard Allure is also the solution’s appealing and modern design which utilizes a fully LED-lit panel. Installed on the wall adjacent to the guestroom door, Vingcard Allure’s panel can be fully customized to match any style and preference. This includes featuring a brand’s colors and logo, a guestroom’s number as well as the ability to design a background that blends in seamlessly with a hallway’s interior décor. Vingcard Allure’s hallway-facing panel also offers the option of serving as a convenient doorbell that additionally acts as an added touch of modernity and higher quality service.

When we set out to create a guest stay experience that’s truly exceptional, we knew that the check-in and room entry process plays an important part in creating a welcoming and safe environment, so we aimed to adopt the best solution that the industry has to offer. Vingcard Allure with its instantly appealing and brightly lit design along with its added convenience capabilities ensure that our guests experience a heightened level of service that they will always remember. Irina Adeishvili, Head of PR and Marketing Director at Paragraph Freedom Square, a Luxury Collection Hotel

As a custom-tailored solution, Vingcard Allure also provides properties with the option of installing a second interior guestroom-facing panel. By interacting with the panel, guests staying at Paragraph Freedom Square, a Luxury Collection Hotel can electronically post do-not-disturb and make-up-room requests without having to open the door and leave the privacy and safety of their room.

Vingcard Allure also comes with Mobile Access compatibility for hotels that may wish to later provide their guests with digital guestroom key abilities. The solution notably does not require any hardware replacement and can provide guests with the option of using personal devices as a secure guestroom key without first having to visit the front desk.

For more information about Vingcard and its products and solutions, please visit

About Vingcard

Vingcard is a leading provider of security access solutions and other advanced technologies designed for the evolving needs of the hospitality, off-site student accommodations and build to rent industries. With a commitment to serving as the industry's trusted partner for enhanced security, Vingcard's comprehensive range of integrated solutions are designed to ensure safer, more adaptive business operations able to deliver enhanced efficiency and end-user satisfaction. Vingcard, Your trusted partner for enhanced security.

Vingcard is part of ASSA ABLOY Global Solutions, which provides safe and sustainable cutting-edge technology solutions for physical and digital access management control. As a full solutions provider, ASSA ABLOY Global Solutions is part of the wider ASSA ABLOY Group. Being a global leader in access solutions, the Group operates worldwide with 61,000 employees and holds leading positions in areas such as efficient door opening, trusted identities, and entrance automation.

Vingcard, an ASSA ABLOY brand

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