Educational Providers

About the Course

This course will help you become more successful in the hospitality business (be it hotels, vacation rentals, restaurants, cruises, or any other part of our industry). This deep dive into how to navigate effectively in the complex environment of travel & hospitality technology is brought to you by Ira Vouk, the author of industry best-seller "Hospitality 2.0", a lecturer, a speaker, and a founder recently recognized as "top 17 technology professionals inspiring innovation in the US hotel industry".

You will be able to navigate in the previously confusing mosaic of the hotel and restaurant technology ecosystem: understand its evolution, integration dependencies, hierarchy and what is changing. You will become familiar with the latest disruptions that have transformed hospitality into a whole new realm. You will get a deep dive into the future trends for the next 5-10 years as well as areas of value creation and opportunities for investment, and not only financial investment (though this is the most critical element) but also investment of your talent, time, and resources.

Regardless of your role, this course will help you become more successful in the industry by understanding how to navigate in the complex environment of Hospitality 2.0 that has been recently driven by the forces of digital evolution.

Objectives:

• Navigate in the layout of the hospitality technology ecosystem and integration dependencies.

• Understand the composition of the industry that affects technology adoption (fragmentation, stakeholders, main categories of decision-makers).

• Look into future trends and investment opportunities in hospitality technology.

• Learn about the main factors that have completely transformed the industry into Hospitality 2.0 and how to adapt to this new environment.

Learn more about speaker Ira Vouk on her website.

About the Course

This course is useful for any vendor seeking to enter and grow their businesses in the travel and hospitality industry (be it hotels, vacation rentals, restaurants meetings & events), although it is tailored to technology companies.

You Will Learn:

• How to BUILD products with the right end user in mind, using Scrum methodologies (you will get access to a diagram depicting 17 different types of end-user personas in our industry).

• How to optimally MARKET them to the right target segment (practice analyzing market potential and building opportunity assessment as well as calculating revenue potential after clearly defining your target segments) and how effectively to SELL your products to the right decision maker (learn about integration dependencies and barriers, plan your partnership strategy and understand how to find key decision makers in various segments of our industry).

The above will turbo-boost your marketing and sales strategies and allow you to scale much faster in the complex environment of hospitality.

Most suitable audiences are: investors, founders, executives and other employees of technology companies in travel and hospitality, including product managers, sales, marketing, and customer service teams.

Objectives:

• Learn about the composition of the industry that affects technology adoption (fragmentation, stakeholders, main categories of decision-makers, layout of tech ecosystem).

• How to measure market potential and optimally MARKET and SELL to the right target audience and find key decision makers.

• How to BUILD an optimal product roadmap and product management strategy with the right user in mind, using Scrum methodologies.

• How to SCALE your products effectively considering the integration dependencies that exist.

Learn more about speaker Ira Vouk on her website.

Fourteen (14) continuing education credits are available by completing this program. Please note: You must be an active HFTP member and logged in to the HFTP website in order to get started. Once you are logged in, navigate to the HFTP Store and find the "HFTP Success Through Trust" product under "Instructional Partners." A $199 fee is required to access this program, payable to Success Through Trust.

About the Course

Every relationship comes down to trust. Customers buy from people they trust, support people and projects they trust, and recommend people they trust." - Natalie Doyle Oldfield, author, The Power of Trust: How Top Companies Build Manage and Protect It

Get noticed by your colleagues, skyrocket your confidence, and improve client relationships by becoming a Trusted Advisor.

When you learn how to build relationships of trust, it changes everything. You become THE ONE clients and colleagues turn to, you're presented with more opportunities, you're more confident, you attract business, sales and clients, things happen quickly for you, and you get referrals.  You are seen as a leader.

This course is designed for you to learn specific skills to strengthen all of your professional relationships, elevate your game and generate new opportunities with clients and colleagues. It even has specific content that is exclusive to HFTP on Ethics.

What you will learn:

• Discover How Clients and Stakeholders Decide to Trust

• Understand the Trust Levers that Motivate Clients

• Ethics module exclusive to HFTP

• Identify Ways to Create Customer Value

• Examine How Learning the Language of Trust affects your Clients

• Develop a Trusted Advisor’s Intuition and mindset that gives you the tools and confidence to succeed

You can achieve the business relationships you're dreaming of from exactly where you are right now.

When you become known as a Trusted Advisor to your internal and external customers, you accelerate your success.

There's nothing else that changes your professional game like being trusted.

HFTP has approved the American Institute of Certified Public Accountants (AICPA) to offer a discounted rate on the following ethics-related courses. These courses are also pre-approved to meet the CHAE and CHTP educational maintenance ethics requirement.

1. Professional Ethics: 2020 Update and Refresher (Product# 159434)

2. Professional Ethics for CPAs in Business (Product # 158902)

These courses are found on www.cpa2biz.com website. HFTP members will need to search the ‘Online Learning’ dropdown using the keyword 'Ethics,' or by clicking the direct course links above. On-demand learning is the preferred delivery method for these courses. Some of these courses are also available on CD-ROM, which will be mailed to the purchaser.

Coupon code: HFTP15
Discount: 10% (on the above courses only)

HFTP has approved the Florida Institute of Certified Public Accountants (FICPA) to offer a discounted rate on all products, conferences and seminars in their current catalog. The FICPA educational offerings related to ethics are also pre-approved to meet the CHAE and CHTP educational maintenance ethics requirement.

The FICPA's educational offerings can be found on the FICPA website: http://www.ficpa.org/content/home.aspx

Coupon code: HFTP1314
Discount: 10% (on all educational offerings)

HFTP has approved the Venza Group, Inc. to offer a discounted rate on the following courses related to PCI-DSS, personally identifiable information (PII) and security awareness. The following modules are also pre-approved to meet the CHAE and CHTP educational maintenance requirements:

1. PAYMENT CARD INDUSTRY (PCI-DSS)

a. Employees (Catalog ID: VLS509)

b. Manager / Data Handlers (Catalog ID: VLS510)

c. IT & Security (Catalog ID: VLS511)

2. PERSONALLY IDENTIFIABLE INFORMATION (PII)

a. Introduction (Catalog ID: VLS514a)

b. Guest-Facing Staff (Catalog ID: VLS514b)

c. Sales & Marketing (Catalog ID: VLS514c)

d. Executives (Catalog ID: VLS514d)

e. Human Resources (Catalog ID: VLS514e)

f. IT & Security (Catalog ID: VLS514f)

g. Accounting & Finance (Catalog ID: VLS514g)

3. SECURITY AWARENESS 101(CATALOG ID: VLS512)

Discount: Modules available a la carte. Bundle and save when you purchase for your entire property.

HFTP has approved The Boothe Group, LLC to offer a discounted rate on its online Club Technology Education Series. These courses have been pre-approved as educational credits toward the CHAE and CHTP renewal requirements. CHAE and CHTP attendees will need to self-report their session attendance for credit on the HFTP web site. The courses can be accessed by visiting http://www.boothegroup.com/Online-Education.html.

Coupon Code: HFTP2015 
Discount: 15% (on all courses)

HFTP has approved Anchor Consulting Services to offer a discounted rate on its online Jonas Software Accounting Training Seminars. These seminars have been pre-approved as educational credits toward the CHAE and CHTP renewal requirements. CHAE and CHTP attendees will need to self-report their session attendance for credit on the HFTP web site. The courses can be accessed by visiting http://www.anchorcs.com/seminars.html.

Coupon Code: TBD
Discount: TBD