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ProLinks Webinars

Gain valuable knowledge and earn official continuing education credits from the comfort of your office. This benefit is offered at no cost to HFTP members. The  nonmember registration fee is $50.00.

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Tuesday, January 22
16:00 - 17:00 GMT

10:00 - 11:00 AM CST

Moving from Direct Bookings to Direct Relationships

"Customer experience" is a well-coined phrase. But, what does it actually mean when you are booking a hotel room? Why do bookers continue to use OTAs over direct channels?

In this session, industry expert Frank Reeves explains the journey your hotel or property should use to shift the booker’s intent back to your own website through revolutionary technology, and move the focus from a book-direct journey to a customer-centric one. Explore the changes in booking behaviors and how the customer-centric approach — along with the adoption of emerging technologies — can revolutionize your guest experience right from the start.

Frank Reeves is co-founder and CEO of the hotel technology company Avvio. He has acquired a reputation for being one of the top innovators in travel technology.

Thursday, January 24
10:00 - 11:00 AM CST

Chapter Leadership Series: Overview of Support from HFTP Global

The investment at the local level makes a tangible difference for numerous members, as HFTP chapters are where their connection to the association is strongest. With the 2019 operating year, HFTP Global will direct greater support to chapters through increased funding and with in-person leadership training. This session presents an overview of the planned initatives to further support HFTP chapters.

Victoria Schaefer, HFTP membership senior manager

Barbara Semeraro, HFTP chapter relations coordinator

Friday, February 1
13:00 - 14:00 GMT

17:00 - 18:00 GST
7:00 - 8:00 AM CST
The webinar is being presented in a time zone that enables our stakeholders in Middle East to attend.

Big Data, Too Much or Too Little?

In this webinar, you can expect to learn about the importance of hospitality organizations adjusting their approaches to capturing, sharing and managing corporate data assets and why it’s so crucial to start working on the data strategy today. In today’s world, the industry is at war over who owns the customer. No matter whether you are a multi-brand or independent property, a data strategy is critical when it comes to competing to better understand your customer and delivering superior guest service.

Carson Booth, CHTP is CEO of Berlin-based SnapShot GmbH. He has over 25 years' experience in the hospitality industry.

Tuesday, February 5
16:00 - 17:00 GMT

10:00 - 11:00 AM CST

Understanding the Importance of Net Worth

Club Benchmarking has broken much ground in financial analysis of private clubs over the last several years. The most important concept we have discovered is understanding the importance of Net Worth (Member’s Equity, Stockholders Equity). The trend of Net Worth over time is the most important financial metric yet, to our knowledge, is rarely, if ever addressed in the Boardroom. This webinar will address how Net Worth Over Time accurately reflects how any given club has fared on; capital investment and capital income, its value proposition and relevance in a changing market, the trait of the Board to act tactically or strategically. Every finance professional in the club industry should understand this critical metric. While the webinar will present club data the entire concept is directly applicable in the hotel industry as well.

Ray Cronin is Founder and Chief Innovator, at Club Benchmarking. He has authored numerous industry reports and presented to the Boards, Committees and Members of nearly 350 clubs across North America. Ray is a past President of Thorny Lea Golf Club in Brockton, MA. He holds a BSEE from WPI and an MBA from Harvard Business School.

Thursday, February 14 
10:00 - 11:00 a.m. Hong Kong Time

Wednesday, Febrary 13
8:00 - 9:00 PM CST

Cybersecurity: Knowing the Unknown

Cybercrime has reached an all-time high and cybersecurity remains a critical concern. Organizations that understand their cyber and technology risks and manage them competently will not only reduce their risk exposure and address regulatory expectations, but will also differentiate themselves among their competitors.

In this session, you will: Explore examples of public and non-public cybersecurity breaches, determine relevant regulators to reduce cyber risks, and address pervasive myths about cybersecurity. To illustrate the discussion, this session will also demonstrate how hackers actually hack.

Kok Tin Gan is a partner in PricewaterhouseCoopers’ security and privacy practice. With over 15 years of experience, Kok-Tin’s key areas of expertise include: cybersecurity strategy, IT security framework, application security, cloud security, white hat hacking and more.

Please note that this webinar is not specific to Asia. The webinar is being presented in a time zone that enables our stakeholders in Asia to attend.

Chapter Leader Webinar Series: What Are you Serving as a Leader?
Wednesday, February 20 
6:00 - 7:00 p.m. Central Time

As a leader, what are you serving today? Answer this question with brutal honesty and you will arrive at the core of your intention and motivation as a leader. This webinar will provide insight into what it means to be a servant leader and explore the critical characteristics essential to being one. It also provides an opportunity to gain a sense of your own development as a servant leader. Applying this knowledge will help you create a better, more caring organizational culture.

Learning Objectives:

  • Define what it means to be a Servant Leader.
  • Identify the differences between a Self-Serving Leader and a Servant Leader.
  • Identify the seven traits of a true SERVANT Leader.
  • Assess your own effectiveness as a Servant Leader.

Dr. Hope Zoeller is Founder and President of HOPE (Helping Other People Excel), LLC, a firm that specializes in leadership development at every level of an organization. For over 13 years of her professional career, Dr. Zoeller worked at UPS in various roles including Customer Service, Training and Development and Employee Relations. For the past 14 years, she has been consulting with organizations on leadership development. Dr. Zoeller is also a Professor at Spalding University instructing in the Master of Business Communication program. She has a Doctorate in Leadership Education from Spalding University, a Master of Education in Training and Development from the University of Louisville and a Bachelor of Arts in Communications and Psychology from Bellarmine University. Hope co-authored with Dr. Joe DeSensi HOPE for Leaders Unabridged.

CPE Accreditation - Group Internet Based – Live Webinars

Participants may obtain 1.2 CPE maintenance points and continuing professional education credit hours (CPEs) for various certification programs by attending each of HFTP’s Live Webinars.

Individual sessions are presented as an overview of the topics. No advanced preparation is required nor are there prerequisites required for attending any of the group live webinars. Courses presented via HFTP’s live webinars utilize a Group-Internet Based instructional method.