Gain valuable knowledge and earn official continuing education credits from the comfort of your office. This benefit is offered at no cost to HFTP members. The nonmember registration fee is $50.00.
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Tuesday, January 22
10:00 - 11:00 US Central Standard Time
Moving from Direct Bookings to Direct Relationships
“Customer experience” is a well-coined phrase. But, what does it actually mean when you are booking a hotel room? Why do bookers continue to use OTAs over direct channels?
In this session, industry expert Frank Reeves explains the journey your hotel or property should use to shift the booker’s intent back to your own website through revolutionary technology, and move the focus from a book-direct journey to a customer-centric one. Explore the changes in booking behaviors and how the customer-centric approach — along with the adoption of emerging technologies — can revolutionize your guest experience right from the start.
Frank Reeves is co-founder and CEO of the hotel technology company Avvio. He has acquired a reputation for being one of the top innovators in travel technology.
. REGISTRATION OPENS SOON
Thursday, February 14
10:00 - 11:00 a.m. Hong Kong Time
Wednesday, Febrary 13
8:00 - 9:00 p.m. US Central Standard Time
Cybersecurity: Knowing the Unknown
Cybercrime has reached an all-time high and cybersecurity remains a critical concern. Organizations that understand their cyber and technology risks and manage them competently will not only reduce their risk exposure and address regulatory expectations, but will also differentiate themselves among their competitors.
In this session, you will: Explore examples of public and non-public cybersecurity breaches, determine relevant regulators to reduce cyber risks, and address pervasive myths about cybersecurity. To illustrate the discussion, this session will also demonstrate how hackers actually hack.
Kok Tin Gan is a partner in PricewaterhouseCoopers’ security and privacy practice. With over 15 years of experience, Kok-Tin’s key areas of expertise include: cybersecurity strategy, IT security framework, application security, cloud security, white hat hacking and more.
CPE Accreditation - Group Internet Based – Live Webinars
Participants may obtain 1.2 CPE maintenance points and continuing professional education credit hours (CPEs) for various certification programs by attending each of HFTP’s Live Webinars.
Individual sessions are presented as an overview of the topics. No advanced preparation is required nor are there prerequisites required for attending any of the group live webinars. Courses presented via HFTP’s live webinars utilize a Group-Internet Based instructional method.