Gain valuable knowledge and earn official continuing education credits from the comfort of your office. This benefit is offered at no cost to HFTP members. The nonmember registration fee is $50.00.
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Artificial Intelligence and Big Data for the Hospitality Industry
November 13, 11:00 AM - 12:00 PM HKT
November 12, 9:00 PM - 10:00 PM CST
Artificial Intelligence (AI) is the most important general-purpose technology of this era. It has boundless potential across the travel and hospitality industry, and we are just beginning to see the possibilities that take the guest experience to a whole new level.
In this session, understand the different types of data and how the way data is captured is changing; why traditional systems must adapt with these changes; how AI transforms the customer experience; and explore use cases to help you ideate for your own organization.
Kanishka Agiwal is the head of IBM’s travel and transportation industry for India/South Asia and a member of the IBM Industry Academy.
Specialty Reporting Area: Finance and Technology
Mapping the Travel Journey of the Chinese Tourist
November 14, 11:00 AM - 12:00 PM HKT
November 13, 9:00 PM - 10:00 PM CST
Chinese tourists account for more than one-fifth of all global tourism spending. A better understanding of the Chinese tourist’s travel journey will enable brand marketers to more easily and effectively map out their marketing/advertising direction.
This webinar will guide the travel industry professional through this journey, sharing practical strategies and related case studies along the way. Understand the mindset and behaviors of the Chinese tourist; explore the four main stages of their travel journey; and examine strategies to connect across each stage.
Charlene Ree is managing director for BiddingX, an award-winning marketing technology platform that uses performance-driven AI algorithms to empower global marketers’ advertising in China. Charlene has over 15 years of digital media and advertising experience.
Specialty Reporting Area: General
CPE Accreditation - Group Internet Based – Live Webinars
Participants may obtain 1.2 CPE maintenance points and continuing professional education credit hours (CPEs) for various certification programs by attending each of HFTP’s Live Webinars.
Individual sessions are presented as an overview of the topics. No advanced preparation is required nor are there prerequisites required for attending any of the group live webinars. Courses presented via HFTP’s live webinars utilize a Group-Internet Based instructional method.